Customers Flew to a Penny Discount
- A recent promotional campaign by the Penny supermarket chain, offering discounts of "up to 50 percent" on biscuits, has come under scrutiny.
- Penny advertised the biscuit promotion thru various channels, including social media, in-store displays, and printed leaflets.
- Red price tags marked many of the wafer products, but the specific discount amount or which items were discounted by the advertised 50 percent was not clearly indicated.
PennyS Biscuit ‘Discount’ Draws Scrutiny Over Pricing Claims
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A recent promotional campaign by the Penny supermarket chain, offering discounts of “up to 50 percent” on biscuits, has come under scrutiny. Some customers allege the prices were not significantly lower,and in some instances,higher than previous prices.
Penny advertised the biscuit promotion thru various channels, including social media, in-store displays, and printed leaflets. A reporter visited a Penny location on the final day of the promotion, shortly after lunchtime. Shelves were well-stocked wiht biscuits, and there was no apparent surge in customer interest.
Red price tags marked many of the wafer products, but the specific discount amount or which items were discounted by the advertised 50 percent was not clearly indicated. The tags primarily displayed the lowest price from the previous 30 days. In several instances, this “lowest price” matched or even undercut the promotional price.
Customers took to social media to voice their observations. “I usually buy these at a discount for this price; they’re often on sale,” one shopper posted on Facebook, noting she was purchasing Sedita Horalky wafers for 14.90 crowns.
Price Comparisons Reveal Inconsistencies
A closer examination of specific products revealed pricing discrepancies. For exmaple, Opavia Esicka biscuits were priced at 32.90 crowns during the promotion, while the lowest price in the preceding 30 days was 29.90 crowns.Milka Choco Sticks were listed at 29.90 crowns, the same as their recent low. Tatranky wafers were priced at 7.90 crowns, Fidorka wafers at 9.90 crowns, and Minonky biscuits at 10.90 crowns; the latter were reportedly a crown cheaper in the prior month.
Was It Really a Discount?
The examination suggests the promotion did not offer a ample price advantage as advertised. A comparison with other retailers showed similar products available at comparable prices, even without promotional offers.
The reporter compared the prices of three specific items: Horalky wafers, Minonky biscuits, and Fidorka wafers.
As noted, horalky wafers were selling for 14.90 crowns at Penny.the same product was available at Globus for two crowns less and at Kaufland for four crowns less, both as part of separate promotions. Minonky biscuits were priced at 10.90 crowns at penny, with no other surveyed market offering a lower price at the time.
The new penny leaflet, released the day after the biscuit promotion concluded, advertised Minonky biscuits for 9.90 crowns – a crown cheaper than the promotional price. A similar price reduction was observed for Fidorka wafers after the promotion ended.
Penny’s Response Unclear
The reporter contacted penny directly for clarification regarding the specific discounts but received no response.
This is not the first time Penny’s promotional pricing has been questioned. Previously, a milk promotion drew similar scrutiny when prices remained largely unchanged. In a past statement,Martina Dvořáková stated,”For all products in action,we provide all information as stipulated in Section 12a of the Consumer Protection Act… our company is currently testing new ways to display price tags to ensure their greatest clarity and comprehensibility.”
## Penny’s Biscuit ‘Discount’ Promotion: What Went Wrong?
this article examines a recent promotional campaign by the Penny supermarket chain that offered discounts on biscuits. The promotion has drawn scrutiny from customers and a reporter due to concerns about the actual price reductions.
### What Was This Penny Biscuit Promotion About?
Penny advertised discounts “up to 50 percent” on biscuits through various channels, including social media, in-store displays, and leaflets. The promotion’s core aim was to attract customers with lower prices on biscuit products.
### Did the Penny Biscuit Prices Really Offer a Discount?
A reporter visited a Penny location on the last day of the promotion. Red price tags were present, but the specific discount amount or wich items were discounted by 50 percent wasn’t clear. In many cases, the promotion prices were the same as or even higher than the lowest prices from the previous month.
### Were Penny’s Biscuit Prices Competitive?
Comparisons with other retailers, such as globus and Kaufland, showed similar products at comparable prices, even without promotional offers. This led to questions about whether the penny promotion offered a genuine price advantage.
### What Biscuit Products Were Examined?
The reporter compared the prices of three specific biscuit items: Horalky wafers, Minonky biscuits, and Fidorka wafers.
### What Were the Price Discrepancies?
Here’s a summary of the price discrepancies observed during the Penny promotion, along with comparisons to other retailers and previous prices:
Minonky biscuits were priced at 10.90 crowns at penny, while the new penny leaflet, released a day after the biscuit promotion concluded, advertised minonky biscuits for 9.90 crowns – a crown cheaper than the promotional price. A similar price reduction was observed for Fidorka wafers after the promotion ended.
Horalky wafers were selling for 14.90 crowns at Penny. The same product was available at Globus for two crowns less and at Kaufland for four crowns less, both as part of separate promotions.
Opavia Esicka biscuits were priced at 32.90 crowns during the promotion,while the lowest price in the preceding 30 days was 29.90 crowns.
Here is a summary comparison in table form:
| Product | Penny Promotional Price | Lowest Price (Previous 30 Days) | Price After Promotion | Comparison to other Retailers |
|---|---|---|---|---|
| Minonky Biscuits | 10.90 crowns | Reportedly a crown cheaper in the prior month | 9.90 crowns | No other surveyed market offered a lower price at the time. |
| Fidorka Wafers | 9.90 crowns | Not Specified | Information not provided | N/A |
| Horalky Wafers | 14.90 crowns | Not Specified | Information not provided | Available at Globus for two crowns less and at Kaufland for four crowns less during the promotional period. |
| Opavia Esicka Biscuits | 32.90 crowns | 29.90 crowns | Information not provided | N/A |
### What Did Customers Say?
Customers took to social media to express their observations. one shopper on Facebook claimed they usually buy similar products at a discount for the same price; the product was Sedita Horalky wafers for 14.90 crowns at Penny.
### What Was Penny’s Response to the Scrutiny?
The reporter contacted Penny for clarification regarding the specific discounts, but no response was received.
### Has This Happened Before?
This is not the first time Penny’s promotional pricing has been questioned.Previously, a milk promotion drew similar scrutiny when prices remained largely unchanged.
### What Did Penny Say in the Past About Pricing?
In a past statement, Martina Dvořáková stated, “For all products in action, we provide all information as stipulated in Section 12a of the Consumer Protection Act… our company is currently testing new ways to display price tags to ensure their greatest clarity and comprehensibility.”