Czech Television Biathlon Broadcasting Loss
- Biathlon has been on the CT screens since 2008 and even after the golden era of Gabriela Soukalová is one of the most watched winter sports.
- "Ten or more years ago, for example, the arrows were practically no one, but then they were lifted by Nova sport and made them a phenomenon.
- Either build new sports phenomena, or take the competition to take over the rights to sports that are already such a hit among fans.
Biathlon has been on the CT screens since 2008 and even after the golden era of Gabriela Soukalová is one of the most watched winter sports. And it was the public service station that stood when the biathlon gradually became a phenomenon among Czech viewers.
“Ten or more years ago, for example, the arrows were practically no one, but then they were lifted by Nova sport and made them a phenomenon. Likewise, Czech Television made a phenomenon of biathlon,” Grunt said In an interview with a median.
According to him, Nova is considering two ways. Either build new sports phenomena, or take the competition to take over the rights to sports that are already such a hit among fans. “I don’t conceal that this is the content that is attractive to us,” he added toward biathlon.
Czech Television has biathlon rights secured by 2026, with an extension to 2030. “As with the Olympic Games, we have long sought to watch broadcasts in free television. In 2020, the then CEO of Czech Television Petr Dvořák mentioned.
On the other hand, Nova will probably not seek to see the Olympics. “These are expensive rights that will take place on a short period of time. It is therefore necessary to count whether it will pay economically to the broadcaster.
