Dallas Mavericks Photoshop Cooper Flagg Into Mavs Gear

The official Twitter account of the Dallas Mavericks has utilized digital image manipulation to alter a photograph of basketball player Cooper Flagg. The team replaced a Boston Celtics beanie worn by a young Flagg in the image with a Dallas Mavericks version.

This instance of digital editing is part of a broader pattern of Mavericks-branded content appearing in association with Flagg. The Dallas Mavs Shop, the official team store, currently lists an extensive range of Cooper Flagg merchandise, including authentic and swingman jerseys in Icon, Association, and Statement editions, as well as Hardwood Classic styles.

Merchandise and Digital Presence

The official team store offers various price points for these items. Authentic jerseys are listed at a regular price of $250.00, with some currently on sale for $125.00. Swingman jerseys are listed at a regular price of $130.00, with sale prices at $65.00. The store also carries youth and kids’ versions of these jerseys, priced between $60.00 and $90.00.

The inventory includes specific editions such as the 2025-26 City Edition authentic jersey, which is currently marked as sold out.

Beyond the official team shop, NBA Store also lists Cooper Flagg apparel, including jerseys in swingman, replica, and custom styles, alongside t-shirts, hoodies, and autographed memorabilia.

Context of Digital Alterations

The use of photoshopped imagery by the Mavericks’ social media team follows other sightings of Flagg in team-related attire. On May 15, 2025, an image circulated showing Flagg in a Mavericks shirt, leading to discussions regarding his transition from Duke blue to Mavericks blue.

The digital modification of the beanie image on April 4, 2026, highlights the team’s use of social media tools to create brand-aligned content featuring the player, regardless of the original context of the photograph.