Danone Centrale: Sustainable Food in Face of Climate & Water Challenges
- MEKNES, Morocco (AP) — Centrale Danone is showcasing its commitment to sustainable and accessible food solutions at the 17th edition of the International Agricultural Fair in Morocco (SIAM),...
- Located within the national pavilion, Centrale Danone features an interactive exhibit inspired by its Danone Impact Journey (DIJ) roadmap.
- Interactive displays and activities are designed to engage visitors and highlight Danone's commitments.
Centrale Danone Highlights Sustainable Practices at Morocco’s International agricultural Fair
MEKNES, Morocco (AP) — Centrale Danone is showcasing its commitment to sustainable and accessible food solutions at the 17th edition of the International Agricultural Fair in Morocco (SIAM), which runs through April 27. the company’s participation emphasizes local impact, sustainable innovation, and community engagement.
Danone Impact Journey
Located within the national pavilion, Centrale Danone features an interactive exhibit inspired by its Danone Impact Journey (DIJ) roadmap. The DIJ focuses on three key areas:
- Nutrition: Promoting health through food products enriched with essential nutrients like iron and Vitamin D, coupled with online nutritional education.
- Inclusion and Solidarity: Supporting 10,000 small dairy farmers across nine regions through the Hlib Bladi program.
- Habitat: Implementing solutions to minimize its carbon footprint, including the use of biodigesters.
Interactive displays and activities are designed to engage visitors and highlight Danone’s commitments.
Focus on Water and Sustainability
Aligning with SIAM 2025’s theme, “Water, at the heart of sustainable advancement,” Centrale Danone is hosting a scientific roundtable on April 23 to discuss the role of biodigesters in promoting a circular agricultural transition.
The company is also displaying Morocco’s first 100% electric refrigerated truck, developed in partnership with Petit Forestier. The truck is being used throughout the fair to transport Danone products, demonstrating a commitment to green logistics and environmental innovation.
Engaging with Partners and the Public
centrale Danone’s program at SIAM includes events for institutional partners, dairy industry professionals, students, and researchers. The company also offers educational activities for the general public and families, including interactive sessions led by experts on nutrition, health, and eating habits.
B Corp Certification
Centrale Danone is a certified B Corp, a designation recognizing companies with a positive impact on society and the environment.The company’s participation in SIAM 2025 reflects its dedication to sustainable practices, accessible quality food, and respect for people, land, and resources.
Centrale Danone Highlights Sustainable Practices at Morocco’s International Agricultural Fair: A Q&A
Centrale Danone’s participation in the International Agricultural Fair in Morocco (SIAM) is a testament to its commitment to sustainability and accessible food solutions. This article will delve into the key initiatives and practices showcased by centrale Danone at SIAM, offering a comprehensive overview for those interested in understanding their environmental and social impact.
What is the International Agricultural Fair in Morocco (SIAM)?
The International Agricultural Fair in Morocco, known as SIAM, is a important event in the agricultural sector. It serves as a platform to highlight innovations, promote sustainable practices, and facilitate engagement among industry professionals, partners, and the public.
What is Centrale Danone showcasing at SIAM?
Centrale Danone is showcasing its commitment to sustainable and accessible food solutions at the 17th edition of SIAM, emphasizing local impact, sustainable innovation, and community engagement. Their exhibit is located within the national pavilion and offers interactive displays that highlight their key initiatives related to nutrition, inclusion, and habitat.
What is the “Danone Impact Journey” (DIJ) that Centrale Danone is highlighting?
The Danone Impact Journey (DIJ) is a roadmap that guides centrale Danone’s sustainability efforts. The DIJ focuses on three key areas:
Nutrition: Promoting health through nutrient-rich food products and online nutritional education.
Inclusion and Solidarity: Supporting small dairy farmers through the Hlib Bladi program.
* Habitat: Implementing solutions that minimize the company’s carbon footprint.
How is Centrale danone addressing Nutrition through the DIJ?
Centrale Danone promotes health through its food products. They are enriched with essential nutrients such as iron and Vitamin D. Additionally, they offer online nutritional education to raise awareness and help consumers make informed choices.
What is the “Hlib Bladi” program?
The “Hlib Bladi” program is an initiative focused on “Inclusion and Solidarity”. It supports 10,000 small dairy farmers across nine regions in morocco. By supporting these farmers, Centrale Danone contributes to the economic well-being of local communities and promotes sustainable dairy farming practices.
How is Centrale Danone working to minimize its carbon footprint?
Centrale Danone is implementing various solutions to minimize its carbon footprint, including the use of biodigesters.