David Beckham’s Snack Brand: Now at Target
- David Beckham, the global soccer icon, adn entrepreneur Shaun Neff have launched BEEUP, a new line of honey-powered snacks aimed at kids and families.
- BEEUP's initial offering includes honey fruit snacks in Very Berry, Tropical Mix, and sour Watermelon flavors.
- beckham's interest in beekeeping inspired the brand, emphasizing the health benefits of honey.
David Beckham launches BEEUP, a new line of honey-powered snacks, now available at Target stores nationwide. This exciting venture, co-created with entrepreneur Shawn Neff, brings nutritious, flavorful options to kids and families. The BEEUP line currently includes fruit snacks in Very berry, Tropical Mix, and Watermelon flavors. Beckham’s interest in beekeeping, a secondary keyword, inspired the brand, emphasizing the health benefits of honey. discover how Beckham’s passion for honey, a natural sweetener, has created a appetizing snack packed with antioxidants and antibacterial properties.News Directory 3 is buzzing with excitement around this launch! BEEUP snacks are non-GMO and free of artificial flavors, perfect for active lifestyles. The snacks are available at Target and online.Discover what’s next for this sweet new brand.
David Beckham Launches BEEUP Honey-Powered Snacks at Target
David Beckham, the global soccer icon, adn entrepreneur Shaun Neff have launched BEEUP, a new line of honey-powered snacks aimed at kids and families. The snacks are now available at Target stores nationwide.
BEEUP’s initial offering includes honey fruit snacks in Very Berry, Tropical Mix, and sour Watermelon flavors.

beckham’s interest in beekeeping inspired the brand, emphasizing the health benefits of honey. “Beekeeping began as a hobby with my sons, but quickly grew into a deep recognition for honey as a powerful superfood that provides natural energy,” Beckham saeid. He added that BEEUP aims to provide families with a nutritious snack option for active lifestyles.
BEEUP snacks are non-GMO, free of synthetic dyes and artificial flavors, and provide Vitamins A, C, and E.
Neff noted Beckham’s passion for beekeeping sparked the idea for BEEUP. he said they saw an prospect to create a snack brand powered by real honey, targeting active children and connecting with youth sports.

Honey is a natural sweetener packed with antioxidants, supporting immune and digestive health, and offering antibacterial properties.
BEEUP snacks are available at Target and on the BEEUP website for a suggested retail price of $4.99.
Beckham has often shared his beekeeping hobby on social media. In 2022, he posted about his first honey harvest with his son Cruz.He also gifted King Charles III a jar of honey at a British Fashion Council event in 2023, which led to a conversation about beekeeping and an invitation to see the King’s beehive at Highgrove Gardens.
What’s next
The company has not announced plans for additional flavors or product lines.
