David Deno to Succeed Julie Masino as Bloomin’ Brands Chief

Julie Masino has stepped down as CEO of Cracker Barrel Old Country Store Inc., according to a July 27, 2026, report from The New York Times. David Deno, a former executive at Bloomin’ Brands, will succeed her in the role.

Masino’s departure follows a period of brand modernization efforts that drew significant criticism from the company’s customer base. The New York Times reported that Masino faced online backlash specifically after the company attempted to update its image and introduce a new logo to move away from its traditional aesthetic.

The leadership transition brings in David Deno, who previously served as a chief executive at Bloomin’ Brands. Bloomin’ Brands is the parent company of several major restaurant chains, including Outback Steakhouse and Bonefish Grill.

The shift in leadership comes as Cracker Barrel attempts to balance its identity as a nostalgic, country-themed destination with the need to attract new demographics. The New York Times noted that the attempt to shed the company’s old-timey image through visual rebranding triggered negative reactions on social media.

The appointment of Deno suggests a strategic move to bring in leadership with deep experience in large-scale restaurant operations and brand management. Deno’s tenure at Bloomin’ Brands involved overseeing diversified portfolios of dining concepts, a background the company may leverage to stabilize its current market position.