DAZN & Betfred: Eubank vs Benn 2 Rights Deal
- Here's a breakdown of the key facts from the provided text, focusing on DAZN's recent deals and activities:
- * DAZN has secured a sponsorship deal with Betfred for a boxing event (likely the Eubank Jr.
- * DAZN has acquired the rights to live stream the 2025 Islamic Solidarity Games.
Here’s a breakdown of the key facts from the provided text, focusing on DAZN‘s recent deals and activities:
1. Betfred Sponsorship Deal:
* DAZN has secured a sponsorship deal with Betfred for a boxing event (likely the Eubank Jr. vs. Smith fight).
* The sponsorship includes:
* Betfred branding on the boxing ring.
* Broadcast sponsorship.
* Sponsorship of DAZN’s digital boxing content (“Face Off,” ”Fight Night Predictions,” “Fight Week Wrap”).
* In-store activations by Betfred.
* Shay Segev (DAZN CEO) emphasized the collaboration’s focus on innovation and fan engagement.
2. 2025 Islamic Solidarity Games Rights:
* DAZN has acquired the rights to live stream the 2025 Islamic Solidarity Games.
* Coverage will be available on DAZN’s free tier (similar to their approach with the FIFA Club World Cup).
* ANOC TV will also provide coverage.
* The Games will feature 3,000 athletes from 57 nations in Riyadh, Saudi Arabia (November 11-21).
* Nasser Majali (ISSA General Secretary) highlighted the partnership’s alignment with the Games’ values of peace, unity, and hope.
3. national League (English Soccer – Tier 5) Partnership with TikTok:
* DAZN is partnering with TikTok to provide domestic coverage of the National League (English 5th tier soccer).
* The first streamed match will be Southend United vs. Carlisle United on the @dazn_nationalleague TikTok channel.
* DAZN will announce future streamed matches.
Additional Context:
* The text mentions a previous fight between Eubank Jr. and Benn that was initially scheduled in 2022 but cancelled due to a failed drug test by Benn. DAZN aired the rescheduled fight in April.
* The link provided leads to Global Data Marketing Solutions.