Sports Partnerships: DAZN, Premiership Rugby, and More

Updated June 13, 2025

Several major sports organizations have announced new partnerships aimed⁢ at enhancing fan experiences and expanding coverage. these ​collaborations span from international soccer to domestic rugby, showcasing innovative‌ approaches to content creation and distribution.

DAZN has partnered with IMG to produce and distribute English-language coverage of the FIFA club World Cup⁢ 2025 in the UK and internationally. IMG serves as the central production hub, ‍providing facilities,⁤ technical infrastructure, and global content‌ operations. DAZN is the global broadcaster ⁣for the⁢ tournament, offering coverage ⁣of all ⁣63 matches worldwide. The partnership includes⁢ over 1,000 hours of programming, including‍ pre- and post-match coverage⁢ and ⁤daily highlights ⁣shows produced at IMG’s Stockley Park virtual studios.

Pete ​Oliver, CEO​ of Growth Markets ‌at DAZN, emphasized the importance of fan engagement. He said, “The fan ​is at the center of everything DAZN​ does…we wanted to collaborate with partners who matched our values and ambitions.”

James Clement, SVP, Tech and Operations,⁢ Studios, IMG, added, “The FIFA Club World Cup 2025 is the biggest stage in international club football this‍ summer and‌ we’re ​excited to help DAZN bring the tournament to fans’ screens all over the world.”

Premiership Rugby has partnered with GoPro to provide fans with new perspectives at the Gallagher Premiership Rugby Final 2025.GoPro cameras will capture behind-the-scenes and on-the-ground content from ⁢the sold-out ​season finale at Allianz ‌Stadium, Twickenham. Footage will include player warm-ups, tunnel walks, sideline intensity, ​and fan ‌reactions.

Kelly Cooke, Commercial director at Premiership Rugby,‌ said, “We’re always looking ‌for new ​ways to bring fans into the ⁤game. Partnering with GoPro allows us to share the energy,emotion,and athleticism of the Final.”

Rick Loughery, Senior Vice President of Global Marketing for GoPro, said, “We are ‍excited to be working with Premiership Rugby…we ⁣will be able ⁤to bring perspectives that immerse the fans into that⁢ match.”

world Rugby and the ⁢British & Irish Lions have partnered with the ‍RugbyPass App to make it the designated digital home for the British & Irish Lions Tour‌ to Australia in 2025. The RugbyPass App offers access to news, a ‍match center, stats, and video content. The partnership will also see World Rugby and⁢ the British & Irish Lions co-create exclusive behind-the-scenes social content ​and original programming via Lions Productions in partnership with World Rugby Studios.

Ben calveley, CEO,‍ British & Irish Lions, said, “partnering with World Rugby and RugbyPass allows us to deliver ⁢that mission in a​ more powerful and engaging way through digital innovation and world-class content.”

Alan Gilpin,Chief Executive Officer,World Rugby,said,”This collaboration represents a bold and exciting step in how we engage⁣ rugby fans…we are creating ⁤a dynamic, interactive platform that brings fans closer to the action.”

UK sportsbook and casino​ Midnite has sponsored Channel 5’s coverage of the FIFA Club World Cup. Channel 5 will‌ air 23⁤ of the 63 matches taking place at the tournament. The sponsorship includes Midnite’s brand featuring across Channel 5’s live match coverage and the daily magazine show The⁢ Press.

Andrew ‌Mook,Head of Brand Marketing at Midnite,said,”We’re thrilled to sponsor 5’s coverage of ​the FIFA Club World Cup and to bring fans even closer to the ⁣biggest ‍football‌ event of the summer.”

soccer Aid for UNICEF has partnered with Swiss watch brand NORQAIN. NORQAIN has become the⁣ official timekeeper ‌for the⁣ world’s biggest charity football match, held ⁤at Old Trafford in Manchester. To ‌mark the collaboration, NORQAIN has ‌unveiled the Wild ONE of 1 Soccer ⁤Aid Limited ⁣Edition timepiece. All proceeds from the sale of this watch will be donated to UNICEF.

former ‍Royal Marine commando Mitch​ Hutchcraft has joined Athlete Media Group to share ‍his experiences with businesses, schools, and the media. Hutchcraft’s talks focus on themes including resilience and mindset.

What’s next

These partnerships signal a continued focus on enhancing fan engagement and expanding the reach of sports content through innovative collaborations ​and digital platforms. expect more immersive experiences and behind-the-scenes access as these‌ initiatives roll ⁢out.