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Deckers Brands Stock Plummets on Sales guidance Cut Amid Tariff Concerns
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Deckers Brands Stock Plummets on Sales Guidance Cut Amid Tariff Concerns
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Shares of footwear maker Deckers Brands plunged 15% Friday after the company trimmed its sales guidance for Hoka and Ugg - the two brands driving its growth – over concerns that tariffs are leading to a slide in demand.
Hoka and Ugg Growth Projections Revised
Hoka, an up-and-coming running shoe brand, is now expected to grow by a low-teens percentage in fiscal 2026 after growing 24% in the year-ago period, while Ugg is expected to grow in the range of a low to mid single-digit percentage, after growing 13% in the year-ago period.
Tariff Impact and Previous Forecasts
In May, the company said Hoka and
