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Decoding ZDNET’s Deal Ratings: How We Find teh Best Tech Savings for You in 2025
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For over 33 years, ZDNET has been your trusted source for tech advice.But in today’s fast-paced world of deals, knowing if a deal is truly good can be overwhelming. That’s why we’ve entirely revamped our approach to sharing savings with you in 2025, building a system designed to deliver the best tech deals, backed by our expertise. We don’t just find deals; we evaluate them, so you can shop smarter.
Why We Redefined How We Rate deals
We understand your time is valuable. Sifting through endless promotions and comparing prices isn’t how you want to spend your day.You want clear, concise information that helps you make confident purchasing decisions.Our new deal rating system is built on that principle. We’ve moved beyond simple price comparisons to a more nuanced evaluation that considers both the amount of savings and the value of the product. We’ve invested in a 10,000 square foot lab and a team of 30+ hands-on product reviewers to ensure our recommendations are solid.
How Our Deal Rating System Works: A Percentage-Based Approach
At the heart of our system is a percentage-off-based classification of savings. This means we focus on the magnitude of the discount, rather than just the dollar amount.Here’s a breakdown of what our badges mean:
Excellent (90% or more off): Thes are rare, truly extraordinary deals. Expect significant savings on products you’ve been eyeing.
Great (70-89% off): A fantastic possibility to snag a high-quality product at a substantially reduced price.
Good (50-69% off): solid savings on worthwhile tech. These deals represent a good value for your money.
Okay (30-49% off): A noticeable discount,but not a game-changer.Still worth considering if you’re in the market for the product.
Limited (Under 30% off): A small discount. We’ll only highlight these if they’re on particularly popular or highly-rated products.
Beyond Percentage Off: The Sliding-scale Expertise Factor
But percentage off isn’t the whole story. A 50% discount on a lesser-known product isn’t necessarily as valuable as a 30% discount on a top-rated flagship device. That’s where our sliding-scale expertise factor comes in.
Our team members evaluate deals based on several key factors:
Frequency of Discounts: Is this a common sale price, or a genuine limited-time offer?
brand Recognition: Established, reputable brands often hold their value better.
Product Recognition: Highly sought-after products with strong reviews command more attention.
Overall Product quality: Our reviewers’ in-depth knowledge ensures we’re recommending worthwhile products.
market Demand: We consider current trends and consumer interest.
This combined approach allows us to identify deals that offer the best overall value, not just the biggest percentage off.We hand-craft each deal selection specifically for ZDNET readers, fully backed by our experts.
What This Means For You
Our goal is simple: to save you time and money. With our editor’s deal rating badges, you can quickly and easily identify the best tech deals available. No more endless scrolling and second-guessing.
We’re committed to transparency and accuracy. We want you to feel confident in your purchasing decisions, knowing that ZDNET has done the hard work for you.
Learn more about our deal rating process: [How we rate deals at ZDNET in 2025](https://www