Dentsu Canada Earns Rainbow Registered Accreditation

Dentsu Canada has received the Rainbow Registered accreditation, a national designation in Canada that recognizes businesses and organizations as 2SLGBTQI+ friendly.

The accreditation is administered by the Canadian Queer Chamber of Commerce (CQCC) in collaboration with Tourism HR Canada. This designation is intended to identify spaces where 2SLGBTQI+ customers, visitors and staff are welcomed and accepted through the implementation of inclusive policies and standards.

The Rainbow Registered Program

The Rainbow Registered program provides a national accreditation process for organizations across Canada, regardless of their size or industry. To earn the designation, a business must demonstrate compliance with a stringent set of quality standards designed to ensure a welcoming environment for the 2SLGBTQI+ community.

According to the program, the accreditation grants a time-limited recognition to those who meet these standards. Businesses that achieve this status are deemed market-ready for the 2SLGBTQI+ customer and are permitted to use the Rainbow Registered symbol.

The program aims to help businesses demonstrate a commitment to creating inclusive spaces. By becoming Rainbow Registered, organizations can build trust within 2SLGBTQI+ communities, gain national recognition as welcoming entities, and access resources to support their inclusivity journeys.

Dentsu Canada’s Accreditation

For Dentsu Canada, the acquisition of the Rainbow Registered designation serves as a reflection of the company’s ongoing efforts to embed inclusion into its workplace culture and policies.

The accreditation indicates that the organization is consistent in its efforts to provide a welcoming and accepting experience for both its staff and its customers.

Broader Context of Inclusive Certifications

The movement toward formal inclusivity certifications is seen across various global and national entities. In Canada, the Rainbow Registered program has expanded to include over 400 registered businesses, ranging from hotel chains and property management companies to regional tourism agencies and immigrant serving organizations.

Examples of other accredited entities in Canada include the Delta Hotel by Marriott Trois-Rivières Conference Center in Quebec, Hazelview Properties in Toronto, and the Atlantic Region Association of Immigrant Serving Agencies (ARAISA) in Halifax, Nova Scotia.

Similar initiatives exist internationally to celebrate social transformation and support for LGBTQ+ individuals. For instance, Shiseido reported in a March 5, 2026, notice of convocation that some of its group companies had received Rainbow Certification.