Deutsche Telekom: FIFA World Cup Rights Deal
Deutsche Telekom scored FIFA World Cup rights, guaranteeing extensive coverage for German fans. The deal encompasses the 2026 men’s and 2027 women’s World Cups, plus U20 tournaments, with 272 games to be broadcast on magentatv. DT expects to sublicense some matches to free-to-air broadcasters. news Directory 3 covers this deal ensuring that German viewers won’t miss a moment of the action. Discover what’s next for this expansive broadcasting plan.
Deutsche Telekom to Broadcast FIFA World Cup Events
Updated May 25, 2025
Deutsche Telekom (DT) has acquired rights to broadcast multiple FIFA World Cup tournaments, including the 2026 men’s event and the 2027 FIFA Women’s World Cup in Brazil. The package also includes the U20 World Cups in 2025 and 2027.
The German telecommunications company will broadcast 272 games across these tournaments on its magentatv streaming service.Coverage will include highlights, interviews and related programming.This marks the first time DT will broadcast the FIFA Women’s World cup.
While the deal is exclusive, Deutsche Telekom is expected to sublicense some games to public broadcasters like ARD and ZDF, or commercial networks such as RTL. This woudl ensure free-to-air coverage of the German national team, as required by german law.
Arnim Butzen,head of TV at DT,acknowledged the challenges of broadcasting the expanded 2026 men’s World Cup,which will feature 48 teams and 104 matches across multiple time zones. “48 participating nations, 104 matches over six weeks – this is the biggest football tournament of all time,” butzen said.
“For us and our partners, this will be a sprint over a marathon distance…we are happy to accept this logistical challenge and want to make the World Cup an unforgettable football experience for our customers,” Arnim Butzen, Deutsche Telekom Head of TV said.
What’s next
Viewers can anticipate further announcements regarding sublicense agreements with other broadcasters to ensure broad access to key matches.