DFB Signs Long-Term Deal with Zalando
- * Partnership: Zalando, a fashion and lifestyle brand, has entered into a five-year partnership with the German Football Association (DFB).
Here’s a breakdown of the key information from the provided text:
* Partnership: Zalando, a fashion and lifestyle brand, has entered into a five-year partnership with the German Football Association (DFB).
* Duration: The deal runs until 2030.
* Teams Covered: The partnership includes the German national men’s, women’s, and youth teams.
* Zalando’s Benefits:
* Logo on pre-match and training kits.
* Important stadium LED board visibility.
* Media backdrop branding.
* Ample social media presence.
* In-camp studio during major tournaments for exclusive content.
* exclusive raffles for Zalando Plus customers in Germany.
* DFB’s Perspective: Holger Blask, chair of the DFB management board, views Zalando as a ”strong, and simply ideal main partner” representing creativity, diversity, and a forward-looking approach.
* recent DFB Deal: The DFB also recently extended it’s partnership with Google pixel through 2029.