Didomi Acquires Addingwell with Marlin Equity Partners
- PARIS – Didomi, a privacy management solutions provider, has secured €72 million in funding from Marlin Equity Partners.
- Didomi's co-founders, Romain Gauthier, Jawad Stouli, and Raphaël Boukris, expressed enthusiasm about the company's growth since its founding in 2017, coinciding with the implementation of GDPR.
- “this acquisition marks a key step in our course, illustrating our commitment to innovate and to offer always more value to our customers, at a time when companies...
Didomi Secures €72M Investment, Acquires Addingwell for Enhanced Data Privacy solutions
Table of Contents
- Didomi Secures €72M Investment, Acquires Addingwell for Enhanced Data Privacy solutions
- Didomi’s €72M investment and Addingwell Acquisition: Your Data Privacy Questions Answered
PARIS – Didomi, a privacy management solutions provider, has secured €72 million in funding from Marlin Equity Partners. The investment coincides with Didomi’s acquisition of Addingwell, a European server-side tagging platform. The move aims to establish a new standard for data collection and activation, according to the company.
Didomi’s co-founders, Romain Gauthier, Jawad Stouli, and Raphaël Boukris, expressed enthusiasm about the company’s growth since its founding in 2017, coinciding with the implementation of GDPR.
“this acquisition marks a key step in our course, illustrating our commitment to innovate and to offer always more value to our customers, at a time when companies must adapt to a demanding context in terms of data protection, with the right approach and the right partner to design and execute their strategy. It also strengthens Didomi’s position as an essential and aspiring player in the consent and privacy management market.”
– Romain Gauthier, Co-founder and CEO of Didomi
Addingwell, founded by Romain Baert and Julien Decroix, will integrate its expertise with Didomi to serve existing clients and expand market reach.
“This operation marks an important step for Addingwell and is fully part of our desire to accelerate internationally. It opens a new exciting chapter for all teams: a formidable possibility to get rich in contact with Didomi, its culture and its global presence, while benefiting from the strategic and operational expertise of Marlin. It is with enthusiasm that we approach this new phase of growth and change.”
– Romain Baert, CEO of Addingwell
This acquisition, following the earlier acquisition of Agnostik, a data protection compliance monitoring startup, underscores Didomi’s focus on privacy as a strategic business imperative beyond mere regulatory compliance.
Data Collection and Activation with Privacy in Mind
Amid evolving digital regulations and the phasing out of third-party cookies, companies increasingly recognise the importance of controlling data collection at every user touchpoint.
Server-Side Tagging is emerging as a critical solution for regaining control over personal data operations, optimizing performance, and ensuring regulatory compliance.
“Server-side tagging is obvious for any business concerned about its performance and data governance. It considerably improves loading times, data quality and user experience by limiting what runs in the browser. But above all, it gives you control: you decide which data is collected, where thay go and which access it.At a time when confidence and conformity are essential, it is not just a technical improvement: it is a strategic choice.”
– Julien Decroix, Co-founder of Addingwell
“Didomi offers a panoply of solutions to help its customers ensure that the data is collected with user consent, and used throughout their advertising and marketing stack. We are very enthusiastic about the idea of simplifying monitoring, compliance and safety of architecture of Server-Side Tagging, so that our customers can fully benefit from the improved performance of this approach.”
– Jawad Stouli, Didomi co-founder and CTO
The shift from third-party to first-party data collection promises Didomi’s clients measurable improvements in performance, data quality, and governance. The company’s R&D efforts are focused on delivering these benefits through privacy-respecting solutions across its 35 active countries.
Addingwell, supporting over 1,000 customers, specializes in implementing server-Side Tagging to optimize data strategies for marketing and advertising ROI while adhering to data protection regulations.
Addingwell’s system allows DSI teams to securely delegate implementation elements to data, legal, or marketing teams.
Its monitoring system of tags and data allows companies to keep control of their data collection and sharing flows.
“Addingwell has done remarkable work in recent years, becoming a reference for companies wishing to adopt the Server-Side Tagging. We are delighted to unite our forces to accelerate their international deployment and enrich our platform.”
– Raphaël boukris,co-founder and chief returned from Didomi
This transition,led by two European privacy leaders,comes at a crucial time.as the Data Privacy Transatlantic Framework faces scrutiny, European-built solutions are positioned to ensure enduring data control and compliance.
New Partner supports International Growth
The acquisition of Addingwell is coupled with a new partnership with Marlin Equity Partners, a global investment firm with approximately $10 billion in commitments and nearly 260 acquisitions.
“The innovative products of Didomi and Addingwell, as well as their talented management teams, make them undisputed leaders in their markets. We are delighted to support them at this key to their growth, and will take advantage of Marlin’s network and operational resources to help them take a new stage, via sustained organic growth and potential new acquisitions.”
– Jeremy Nakache, Managing Director at Marlin Equity Partners
Marlin Equity Partners, a major investor in software and technology, offers expertise in expanding companies into new markets and technologies. Their focus is on accelerating organic growth and creating long-term value.
This partnership and the acquisition of Addingwell represent a key step in Didomi’s vision: to promote privacy at each stage of data handling, while supporting global companies in their collection and activation needs. The company plans to expand its solutions portfolio to support organizations seeking to leverage personal data for value creation, with or without explicit consent.
“Privacy has long been perceived as a simple regulatory obligation. Companies have too often forgotten the impact on user experience and business results. Didomi help them regain control over how privacy influences the value of their personal data at the source, during collection, and in transit, during sharing. it is indeed this type of Privacy program that companies need, and we are determined to provide them with the best solutions achieve it.”
– romain Gauthier, Co-founder and CEO of Didomi
– Romain baert,CEO of Addingwell
This acquisition,following the earlier acquisition of Agnostik,a data protection compliance monitoring startup,underscores Didomi’s focus on privacy as a strategic business imperative beyond mere regulatory compliance.
Data Collection adn Activation with Privacy in Mind
Amid evolving digital regulations and the phasing out of third-party cookies,companies increasingly recognize the importance of controlling data collection at every user touchpoint.
Server-Side Tagging is emerging as a critical solution for regaining control over personal data operations, optimizing performance, and ensuring regulatory compliance.
“Server-side tagging is obvious for any business concerned about its performance and data governance.It considerably improves loading times, data quality and user experience by limiting what runs in the browser. But above all, it gives you control: you decide which data is collected, where thay go and which access it.At a time when confidence and conformity are essential,it is not just a technical enhancement: it is a strategic choice.”
– Julien Decroix, Co-founder of Addingwell
“Didomi offers a panoply of solutions to help its customers ensure that the data is collected with user consent, and used throughout their advertising and marketing stack. We are very enthusiastic about the idea of simplifying monitoring, compliance and safety of architecture of Server-Side Tagging, so that our customers can fully benefit from the improved performance of this approach.”
– Jawad Stouli, Didomi co-founder and CTO
The shift from third-party to first-party data collection promises Didomi’s clients measurable improvements in performance, data quality, and governance. The company’s R&D efforts are focused on delivering these benefits through privacy-respecting solutions across its 35 active countries.
Addingwell, supporting over 1,000 customers, specializes in implementing server-Side Tagging to optimize data strategies for marketing and advertising ROI while adhering to data protection regulations.
Addingwell’s system allows DSI teams to securely delegate implementation elements to data, legal, or marketing teams.
Its monitoring system of tags and data allows companies to keep control of their data collection and sharing flows.
“Addingwell has done remarkable work in recent years, becoming a reference for companies wishing to adopt the Server-Side Tagging. We are delighted to unite our forces to accelerate their international deployment and enrich our platform.”
– Raphaël boukris,co-founder and chief returned from Didomi
This transition,led by two European privacy leaders,comes at a crucial time.as the Data Privacy transatlantic Framework faces scrutiny, European-built solutions are positioned to ensure enduring data control and compliance.
New Partner supports International Growth
The acquisition of Addingwell is coupled with a new partnership with Marlin Equity Partners, a global investment firm with approximately $10 billion in commitments and nearly 260 acquisitions.
“The innovative products of Didomi and Addingwell, as well as their talented management teams, make them undisputed leaders in their markets.We are delighted to support them at this key to their growth, and will take advantage of Marlin’s network and operational resources to help them take a new stage, via sustained organic growth and potential new acquisitions.”
– Jeremy Nakache, Managing Director at Marlin Equity Partners
Marlin Equity Partners, a major investor in software and technology, offers expertise in expanding companies into new markets and technologies. Their focus is on accelerating organic growth and creating long-term value.
This partnership and the acquisition of Addingwell represent a key step in Didomi’s vision: to promote privacy at each stage of data handling, while supporting global companies in their collection and activation needs. The company plans to expand its solutions portfolio to support organizations seeking to leverage personal data for value creation, with or without explicit consent.
“Privacy has long been perceived as a simple regulatory obligation. Companies have too ofen forgotten the impact on user experience and business results. Didomi help them regain control over how privacy influences the value of their personal data at the source, during collection, and in transit, during sharing. it is indeed this type of Privacy program that companies need, and we are determined to provide them with the best solutions achieve it.”
– romain Gauthier, Co-founder and CEO of Didomi
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Didomi’s €72M investment and Addingwell Acquisition: Your Data Privacy Questions Answered
Didomi, a leading privacy management solutions provider, recently made headlines.They secured a substantial investment and acquired a server-side tagging platform. This article will unpack the key developments, and break down what it means for data privacy, businesses, and the future of online interactions.
What happened?
Q: What is the news about Didomi?
A: Didomi, a privacy management solutions provider, secured €72 million in funding from Marlin Equity Partners. They also acquired Addingwell, a European server-side tagging platform. these moves are aimed at enhancing Didomi’s data privacy solutions and expanding their market reach.
Q: Who is Marlin Equity Partners?
A: Marlin Equity Partners is a global investment firm that focuses on investing in software and technology companies. With approximately $10 billion in commitments, they bring expertise in helping companies expand into new markets and technologies. In Didomi’s case, they will support their sustained organic growth and potential acquisitions.
Why is this acquisition notable?
Q: What is Addingwell and why is it critically important for didomi?
A: Addingwell is a European server-side tagging platform. Its expertise will be integrated with Didomi’s existing offerings to improve their data privacy solutions. This move positions them to provide extensive data privacy solutions. Co-founder Raphaël Boukris of Didomi said, “Addingwell has done remarkable work in recent years, becoming a reference for companies wishing to adopt the Server-Side Tagging. We are delighted to unite our forces to accelerate their international deployment and enrich our platform.”
Q: How does this acquisition fit into Didomi’s broader strategy?
A: This acquisition is a key step in Didomi’s commitment to innovate and offer greater value to its customers in a complex data protection context. It strengthens Didomi’s position in the consent and privacy management market. They aim to promote privacy at every stage of data handling and support businesses in their data collection and activation needs.
Q: What does this acquisition mean for companies dealing with data privacy?
A: it underscores the shift towards prioritizing user privacy and gaining control over data collection processes. By integrating addingwell’s platform, Didomi can provide better solutions for data governance, optimization, and compliance with evolving data privacy regulations like GDPR. In the words of Romain Gauthier, Co-founder and CEO of Didomi, “Privacy has long been perceived as a simple regulatory obligation. Companies have too frequently enough forgotten the impact on user experience and business results. Didomi help them regain control over how privacy influences the value of their personal data at the source, during collection, and in transit, during sharing. it is indeed this type of Privacy program that companies need, and we are determined to provide them with the best solutions achieve it.”
Exploring the World of Data Privacy
Q: What is Server-Side Tagging?
A: Server-side tagging is a technique for managing data collection and tracking without relying heavily on browser-based scripts. It moves the processing of data collection from the user’s browser to a server, improving performance, loading times, and user experience.
Q: What are the benefits of server-side tagging?
A: Server-side tagging offers several key benefits:
Improved Performance: Reduces the load on the user’s browser, resulting in faster website loading times.
Enhanced Data Quality: Provides greater control over data collection, leading to more accurate and reliable data.
Better Compliance: Simplifies compliance with data privacy regulations by centralizing data management and control.
Increased Control: Allows businesses to decide which data is collected, where it goes, and who can access it.
Here is what Julien Decroix, Co-founder of Addingwell, had to say: “Server-side tagging is obvious for any business concerned about its performance and data governance. It considerably improves loading times, data quality and user experience by limiting what runs in the browser. But above all, it gives you control: you decide which data is collected, where thay go and which access it.At a time when confidence and conformity are essential, it is not just a technical improvement: it is a strategic choice.”
A: With the phasing out of third-party cookies, companies are moving towards first-party data collection. Server-side tagging enables this shift by providing a direct way to collect and manage data, enhancing data quality and governance while respecting user privacy. Jawad Stouli, Didomi’s co-founder has this to say, “Didomi offers a panoply of solutions to help its customers ensure that the data is collected with user consent, and used throughout their advertising and marketing stack. We are very enthusiastic about the idea of simplifying monitoring, compliance and safety of architecture of Server-Side Tagging, so that our customers can fully benefit from the improved performance of this approach.”
Q: how does Didomi’s approach to server-side tagging help businesses?
A: It enables companies to:
Ensure data is collected with user consent.
Improve architecture monitoring, compliance, and safety.
Benefit from improved performance.
Fully benefit from a privacy-respecting first-party data collection strategy.
Didomi & The Future of Data Privacy
Q: What is Didomi’s vision for the future of data privacy?
A: Didomi aims to be a key player in promoting privacy at every stage of data handling. They want to support global companies in their collection and activation needs, offering innovative solutions that meet evolving regulations, while also supporting value creation through the use of personal data.
Q: What can we expect from Didomi in the future?
A: Didomi plans to expand its solutions portfolio to help organizations leverage personal data more effectively while respecting user privacy. The partnership also opens an exciting new chapter for all teams to get rich in contact with Didomi,its culture and its global presence,and benefit from the strategic and operational expertise of marlin Equity Partners.
Q: How will this investment and acquisition support Didom’s international growth?
A: With the partnership and acquisition, Didomi will receive support to expand its international deployment, enrich its platform, and offer enhanced privacy-focused solutions. Jeremy Nakache, Managing Director at Marlin Equity Partners, said the firm will “take advantage of Marlin’s network and operational resources to help them take a new stage, via sustained organic growth and potential new acquisitions.”