A collector’s Item Inspired by Parisian ​Heritage

As⁤ the 2025 holiday season approaches, Dior ⁣has revealed its‌ new Advent calendar, “Le 30 Montaigne,” designed as a collectible‌ tribute to ‌the House’s iconic ‌Parisian ⁤boutique at 30 Avenue Montaigne. The calendar celebrates Dior’s legacy⁤ and creative spirit through exceptional craftsmanship and luxurious design.

Artistic Vision and Technical Execution

The⁢ calendar’s design is the work of‍ Italian artist Pietro Ruffo, who envisioned a magical interpretation of the 30​ Avenue ⁢Montaigne facade, ​drawing ‍inspiration from a “Circus of Dreams” theme adorned with constellations and golden stars-symbols closely associated with christian Dior. Bringing Ruffo’s poetic vision to life required ​important technical‌ expertise.

Dior partnered with PM Studio, a‍ specialist in luxury packaging, to provide both the artistic and technical direction for the calendar’s creation. ​PM Studio oversaw‍ the⁢ entire⁤ process, ​from the rigid box structure to the application of hot-gilded finishes, ensuring precision, solidity, and long-term durability. The facade notably incorporates 34 individual metal pieces, demonstrating a high‌ level of manufacturing skill.

Design and Reusability

The fully reusable⁣ box is ‍conceived as a decorative object beyond the Advent season. Its dimensions-41.5 × 33.8 × 13.5 cm-and the intricate detailing of its openings evoke the aesthetic‌ of architectural ​models, elevating the packaging to an art form.