Discover the One by One Flagship Showroom: A Playful Retail Experience in Kyiv
The One by One Flagship Showroom in Kyiv offers a fresh take on retail design. Created by the design studio Between the Walls, this showroom stands out for its modern aesthetics and playful features. It aims to provide visitors with a joyful shopping experience amidst the difficult circumstances in Ukraine.
One by One is known for its accessible fashion designs. The showroom reflects this ethos with a minimalist yet vivid interior that invites exploration. Clean lines and thoughtful accents set the scene, allowing customers to enjoy and interact with the latest collections.
Lead designer Victoria Karieva explains that the showroom aims to balance the emotional weight of current events with a sense of joy and distraction. One key feature is a circular interactive pool filled with soft blue balls, which evokes playfulness and wonder, creating a retreat-like atmosphere within the urban environment.
How does Victoria Karieva’s approach to design reflect current trends in accessible fashion?
Interview with Victoria Karieva, Lead Designer for One by One Flagship Showroom
News Directory 3: Thank you for joining us, Victoria. The One by One Flagship Showroom in Kyiv has garnered attention for its innovative design. Can you tell us about the inspiration behind the showroom’s concept?
Victoria Karieva: Thank you for having me. Our inspiration was rooted in the desire to create a space that offers joy and distraction amidst the challenging circumstances in Ukraine. We wanted to design a showroom that transcends traditional retail, providing an emotional escape for visitors. The playful features, like the interactive pool filled with soft blue balls, were specifically conceptualized to evoke a sense of wonder and invite visitors to engage with the space in a light-hearted way.
News Directory 3: The showroom reflects a modern aesthetic infused with a playful touch. How does this relate to One by One’s philosophy of accessible fashion?
Victoria Karieva: One by One is built on a foundation of making fashion accessible and enjoyable for everyone. This philosophy is mirrored in the showroom’s design, where minimalist yet vivid elements encourage exploration and connection with our collections. The clean lines and thoughtful details create an inviting atmosphere that aligns with our goal of making fashion positive and inclusive.
News Directory 3: You mentioned the importance of customer experience. How has the layout and design of the showroom been crafted with this in mind?
Victoria Karieva: Every element of the layout is intentional. The white walls and tiled floors serve as a calm canvas, allowing the products to shine. Ambient lighting enhances the cozy environment, making visitors feel welcomed and comfortable. We’ve also introduced a dedicated photo area, encouraging social media sharing which connects our brand with a broader audience. It’s about creating an immersive experience that enhances the shopping journey.
News Directory 3: The fitting rooms seem to have a modern touch. Can you elaborate on their design and functionality?
Victoria Karieva: Absolutely! The fitting rooms were designed to complement the showroom’s aesthetic with sleek white tiles and stylish metallic stools, offering a chic and practical experience. We wanted these spaces to reflect the same serene environment as the rest of the showroom, thus reinforcing the emotional connection we strive to create. Every detail matters; our aim is to elevate the fitting room process into something enjoyable rather than just functional.
News Directory 3: how do you envision the One by One showroom impacting visitors during these tough times?
Victoria Karieva: Our ultimate goal is to provide a sanctuary filled with joy and positivity. We hope that by stepping into the One by One Flagship Showroom, visitors not only shop but also find a moment of respite from the heaviness of current events. We believe that offering a space rooted in emotional connection and vibrant interaction can uplift spirits, making the shopping experience much more than just about the products.
The layout prioritizes customer experience. White walls and tiled floors maintain a serene backdrop, while ambient lighting creates a cozy environment. A dedicated photo area encourages social media sharing, extending the showroom’s reach.
Fitting rooms feature modern touches like sleek white tiles and metallic stools, designed to complement the overall aesthetic. The showroom represents a new retail approach, emphasizing emotional connection and customer engagement. By providing a space full of joy and positivity, One by One offers more than shopping; it creates an uplifting sanctuary in challenging times.