Disguise, Nikon and MRMC Bring “Studio Extreme” Immersive Activation to CES 2025
Step Into Vegas,Virtually: Disguise,Nikon,and MRMC bring Immersive Studio Experience to CES 2025
Las Vegas,NV – Get ready to experience the future of content creation at CES 2025. Disguise, the company behind the virtual production technology powering commercials for Apple Music and Lenovo, along with Nikon and its subsidiary MRMC, are teaming up to unveil “Studio Extreme,” an interactive activation that transports attendees to a virtual Las Vegas landscape.This immersive experience will showcase the power and accessibility of virtual production technology, allowing participants to step into a simulated news reporting scenario just outside the glittering city. But be prepared – Vegas weather is notoriously unpredictable, and participants will need to adapt to changing conditions during their live report.
“Studio Extreme” is designed to demonstrate how brands can leverage virtual production to tell compelling stories across a variety of platforms. From social media live streams to professional-grade commercials, the possibilities are endless.
“We’ve helped deliver over 400 virtual production studios in more than 100 countries,” says Alexandra Coulson, VP of Marketing at Disguise. “Traditionally,LED technology required important upfront training and investment,making it exclusive to Hollywood studios. We are changing that. Together with Nikon and MRMC, we are showcasing the possibilities at CES 2025. Attendees will experience firsthand how they can take their brandS story to the next level, producing a versatile offering of content with our comprehensive powerhouse solution, Studio Pro.”
Behind the Scenes: the Technology Powering “Studio Extreme”
Visitors will get an up-close look at the cutting-edge technology driving this immersive experience:
Studio Pro: Disguise’s turnkey studio solution,simplifying the virtual production process.
Studio Bot LT: MRMC’s compact robotic camera arm, ensuring precise and repeatable camera movements. RED Komodo 6K camera: Capturing stunning visuals with extraordinary detail.
Lighting by Kino Flo: Creating the perfect ambiance for any scene.
* L-Acoustics spatial audio: Delivering an immersive soundscape that transports participants to the virtual world.
After completing their weather report,participants will recieve a personalized video,downloadable via a QR code,capturing their “Studio Extreme” experience.
“MRMC Broadcast is proud to be leading the growth of robotic camera solutions alongside the ongoing growth of virtual production technologies,” says Amanda Dixon, Deputy Head of Marketing at MRMC. “the Studio Extreme activation at CES will be a fantastic presentation of how broadcast studios can seamlessly integrate robotic solutions into their virtual and augmented reality workflows while providing precise and repeatable motion. We are excited to once again be working with Disguise to deliver this immersive experience.”
Experience the Future of Content Creation at CES 2025
Visit the virtual production activation at the Nikon booth 19504 in LVCC, Central Hall. To schedule a 1:1 press meeting at the show, please contact Larissa Mori.
Local News Stations Embrace AI for Hyperlocal Storytelling
Across the country, local news stations are turning to artificial intelligence to enhance their storytelling and connect with audiences on a deeper level.
from generating personalized news summaries to creating interactive data visualizations, AI is transforming the way local news is produced and consumed.
“We’re seeing a real shift in how local newsrooms are leveraging technology,” says [Name], a media technology expert. “AI is no longer a futuristic concept; it’s a powerful tool that’s helping stations deliver more relevant and engaging content to their communities.”
One example is [Name of local station], which recently implemented an AI-powered platform to generate hyperlocal news briefs tailored to specific neighborhoods. By analyzing local data and social media trends, the platform identifies stories that are most relevant to residents in each area.
“We want to make sure our coverage reflects the unique needs and interests of our viewers,” says [Name], news director at [Name of local station].”AI allows us to personalize our content in a way that was never before possible.”
Another station, [Name of local station], is using AI to create interactive data visualizations that bring complex issues to life. For example, they recently developed an interactive map that tracks local crime statistics, allowing viewers to explore trends and patterns in their own neighborhoods.
“Data visualization is a powerful way to engage audiences and help them understand complex issues,” says [Name], digital content manager at [Name of local station]. “AI makes it easier than ever to create these types of interactive experiences.”
While some may worry about the impact of AI on journalism, experts emphasize that it’s a tool to augment, not replace, human reporters.
“AI can handle the heavy lifting of data analysis and content generation, freeing up journalists to focus on what they do best: storytelling and investigative reporting,” says [Name], media technology expert.
As AI technology continues to evolve, it’s clear that it will play an increasingly vital role in shaping the future of local news. By embracing these advancements, stations can connect with their audiences in new and meaningful ways, ensuring that local journalism remains a vital part of our communities.
Stepping into the Digital Strip: A Sneak Peek at CES 2025’s ‘Studio Extreme’
NewsDirectory3.com Exclusive Interview with Disguise VP Alexandra Coulson
Las Vegas, NV – CES 2025 promises to be a haven for tech enthusiasts, and this year, visitors will be able to literally step into the future thanks to a collaboration between Disguise, Nikon, and MRMC. Their immersive experience, “Studio Extreme,” will transport attendees to a vibrant, virtual Las Vegas, showcasing the groundbreaking potential of virtual production technology.
We sat down with Alexandra Coulson, VP of Marketing at Disguise, to get an exclusive look behind the curtain.
NewsDirectory3: Alexandra, can you tell our readers what attendees can expect from “Studio Extreme”?
Alexandra Coulson: “We’ve designed ‘Studio Extreme’ to be a truly interactive and engaging experience. Imagine stepping onto a virtual news set overlooking the iconic Las Vegas Strip. We’re taking participants through a simulated live news report scenario, but with a twist – Vegas weather is notoriously unpredictable, and they’ll need to adapt to changing conditions live! This demonstrates the complete adaptability and dynamic nature of virtual production.”
ND3: It sounds incredible! How does this experience translate to real-world applications for businesses and brands?
AC: “This isn’t just about cool technology, it’s about empowering brands to tell compelling stories across any platform.Whether it’s captivating social media live streams, high-quality commercials, or engaging internal training videos, virtual production removes the limitations of conventional filmmaking. It’s accessible, versatile, and delivers impactful results.”
ND3: We understand Disguise has been instrumental in popularizing virtual production technology. Can you expand on the company’s role in democratizing this technology?
AC: “Absolutely! For years, LED technology was perceived as expensive and exclusive to Hollywood productions.We’ve changed that. We’ve surrounded ourselves with partners like Nikon and MRMC, allowing us to offer a comprehensive solution, Studio Pro. We’ve helped deliver over 400 virtual production studios in over 100 countries, making this technology accessible to businesses of all sizes. at CES, attendees will see firsthand how Studio Pro seamlessly integrates with Nikon cameras and MRMC’s expertise in content SaaS solutions to deliver a powerful and unified production experience.”
ND3: What message do you hope attendees take away from experiencing “Studio Extreme”?
AC: ”We want attendees to walk away feeling inspired and empowered.Virtual production is no longer a distant future; it’s happening now. We hope ‘Studio Extreme’ ignites their inventiveness and shows them the limitless possibilities of telling transformative stories.”
Don’t miss out on this groundbreaking experience at CES 2025! Visit ”Studio Extreme” and step into the future of content creation.