Disney+ Japan Korea Originals ESPN Growth
Here’s a summary of the key takeaways from the provided text about Disney+’s strategy in Asia-Pacific (APAC):
* Focus on Quality over Quantity: Disney+ is shifting its strategy in APAC too prioritize high-quality, compelling stories rather than simply producing a large volume of content.
* Key Markets: Japan & Korea: the company is concentrating its resources on japan and Korea,believing these markets are capable of producing scaled,globally appealing productions.
* Genre Diversification: Disney+ is investing in a variety of genres,including romantic comedies (with adaptations like “Death Stranding Isolations” and ”Merry Berry Love”),and unscripted content (“Battle of Fates,” “Travis Japan Summer Vacation!! in the USA”).
* leveraging Existing IP: Disney+ is actively tapping into Asia’s existing source material – webtoons, web novels, literature, and folktales - to identify popular stories with built-in audiences. Webtoons are notably valuable as they provide data on pre-existing popularity.
* Live-Action in Japan: Disney+ sees potential in Japan beyond anime,aiming to produce high-quality live-action dramas that can compete globally.
* Monitoring Microdramas: The company is observing the growth of microdramas (especially in China) but hasn’t yet committed to entering that market.
* APAC Originals Success: Disney+ has already produced over 150 APAC originals as 2021,demonstrating a commitment to the region.
In essence, Disney+ is aiming to become a major player in the APAC content market by focusing on quality storytelling, leveraging local talent and IP, and strategically targeting key markets like Japan and Korea.