Disney+ Price Increase: 4th Year Hike Confirmed
- On Tuesday, october 3, 2023, Walt Disney announced price increases for its Disney+ streaming service in the United States, effective October 21, 2023.
- These changes represent a meaningful increase, especially for the ad-supported tier, which sees a roughly 50% price jump.
- The price increase also extends to Canadian Disney+ subscribers.
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Disney+ Price Increases: What Subscribers Need to Know (Updated 2025)
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Last updated: September 24, 2025, 21:20:49 EDT
Price Hike Details: US Market
On Tuesday, october 3, 2023, Walt Disney announced price increases for its Disney+ streaming service in the United States, effective October 21, 2023. This move is part of a broader effort to bolster profits from its digital platforms (Reuters).
| Plan Type | Old Price (USD) | New Price (USD) | Change (USD) |
|---|---|---|---|
| Ad-Supported | $7.99 | $11.99 | +$4.00 |
| ad-Free Premium (Monthly) | $10.99 | $13.99 | +$3.00 |
| Ad-Free Premium (Annual) | $109.99 | $139.99 | +$30.00 |
These changes represent a meaningful increase, especially for the ad-supported tier, which sees a roughly 50% price jump. Disney aims to use the additional revenue to fund the creation of more original programming.
Price Hike Details: Canadian Market
The price increase also extends to Canadian Disney+ subscribers. An email reviewed by CBC News indicates that the cost of a premium subscription will rise from $119.99 to $159.99 CAD annually, starting October 28, 2023.CBC News reached out to Disney+ for a complete list of Canadian price changes but did not receive an immediate response as of the original reporting date.
While the exact details of changes to the ad-supported tier in canada remain unclear, the premium subscription increase suggests a consistent strategy across North American markets.
Bundled Packages Also Affected
Disney+ subscribers who utilize bundled packages with Hulu and ESPN+ will also experience price increases. Details regarding the specific adjustments to these bundles are available on the Disney+ website. These bundled options are designed to offer a more comprehensive entertainment experience at a (previously) discounted rate, but the price hikes will reduce that value proposition.
The Broader Context: Disney’s Streaming Strategy
Disney+ launched in November 2019 and has been strategically increasing prices since then.This is part of a larger plan to move the streaming service towards profitability. Initially focused on rapid subscriber growth, Disney is now prioritizing financial sustainability