Disney User-Generated Content Engagement
- * disney is exploring AI-powered user-generated content for Disney+: CEO Bob Iger hinted at this during an earnings call on November 13th.
- In essence, Disney is looking at AI as a way to turn passive viewers into active creators within the disney+ ecosystem, but they are proceeding cautiously to protect...
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* disney is exploring AI-powered user-generated content for Disney+: CEO Bob Iger hinted at this during an earnings call on November 13th. The goal is to increase subscriber engagement.
* How it would work: Disney is in talks with AI companies to develop tools allowing subscribers to create content using Disney’s intellectual property (IP) - characters, stories, worlds from franchises like Frozen and star Wars.
* Copyright Concerns: Disney is aware of the potential for copyright infringement with AI and is actively working to protect its IP during these negotiations.They want to enable fan engagement while preventing misuse of their content.
* Industry Trend: Disney isn’t alone. Netflix is also exploring ways to make entertainment more personalized, interactive, and immersive, according to their CTO Elizabeth Stone.
* No Specifics Yet: Disney hasn’t announced details about the tools, tech partners, or timeline for this initiative.
In essence, Disney is looking at AI as a way to turn passive viewers into active creators within the disney+ ecosystem, but they are proceeding cautiously to protect their valuable intellectual property.