DNEG and Stars Collective Team Up for Immersive Theater Expansion in China
Hollywood Meets Immersive Tech: Stars Collective and DNEG team Up for Chinese VR Theater Boom
stars Collective, a media tech investment firm, and DNEG, the Oscar-winning visual effects powerhouse behind blockbusters like “Dune: Part Two” and “Oppenheimer,” are joining forces to bring cutting-edge immersive theater experiences to China. This ambitious partnership aims to develop, produce, and operate virtual reality (VR) and immersive theater venues across the country, with plans to expand into Southeast Asia and North America.
DNEG, renowned for its groundbreaking visual effects, will contribute its technological expertise, intellectual property rights, financing, and content creation services to the venture. Stars Collective,alongside partners Meilin Culture and Xinghan Interactive,already boasts dozens of offline experience stores in China and is on track to reach 100 locations globally by 2025.
“The additive scale achieved with this partnership allows for a very wide assortment of opportunities that benefit filmmakers, storytellers, and the global creative community at large,” said Stars Collective founder Peter Luo, whose Starlight Media has backed major films like “Crazy Rich Asians” and “Marshall.”
Stars Collective co-CEO Nancy Xu emphasized the transformative potential of immersive experiences: “Eventizing movies is key to the growth and evolution of our industry, and we see immersive experiences in theaters igniting a wave of opportunities for creators to ultimately serve audiences in innovative and engaging ways.”
Xu Yu, CEO of Meilin and Xinghan, highlighted the unique appeal of the partnership: “Through deep integration with globally renowned film IPs, our technology and services will deliver an unprecedented immersive entertainment experience to audiences.”
DNEG Global CEO namit Malhotra sees the collaboration as a strategic move aligned with DNEG’s expansion plans: “With the launch of DNEG IXP, our immersive experiences division, and our continued drive to diversify our service offering to complement our Hollywood partnerships and projects, I welcome this strategic partnership with Stars Collective.”
DNEG has been a trusted partner for Hollywood’s biggest names, including Christopher nolan, for whom they’ve created stunning visuals for films like ”inception,” “Interstellar,” and “Tenet.”
This partnership comes as Stars Collective continues to build its remarkable slate, recently acquiring rights to “Fortune Sons” with Academy Award winner Donna Gigliotti producing, and Shawn M. Warner’s bestseller “leigh Howard and the Ghosts of Simmons – pierce Manor.” The company has also secured life rights to Chef pam, named Asia’s Best female chef 2024 by World’s 50 Best Restaurants.
Backed by its $300 million Stars-Hana fund with Hana Investment (China) and Starlight Media, Stars Collective is also developing gaming adaptations of upcoming films including “The Garfield Movie” and projects from renowned directors James Wan, Sam Raimi, and Roy Lee.
This exciting collaboration between Stars Collective and DNEG promises to revolutionize the entertainment landscape, offering audiences in China and beyond a truly immersive and unforgettable cinematic experience.
Lights, Camera, Immersion!: Stars Collective and DNEG Team Up to Bring VR Theatre to china
NewsDirectory3.com – Get ready for a whole new way to experience cinema! Stars Collective, a media-tech investment titan, and DNEG, the Oscar-winning VFX wizards behind blockbusters like “Dune: Part Two” and “Oppenheimer,” are joining forces to bring cutting-edge VR and immersive theater experiences to China.
This exciting partnership aims to develop, produce and operate immersive venues across the country, with ambitions to expand into Southeast Asia and North America.
DNEG, renowned for pushing the boundaries of visual storytelling, will lend its unparalleled technological expertise, intellectual property rights, financing muscle, and content creation prowess to the venture. Meanwhile, Stars Collective, alongside partners Meilin Culture and Xinghan Interactive, already boasts dozens of successful physical experience stores in china, aiming to reach a staggering 100 locations globally by 2025.
“The additive scale achieved with this partnership allows for a very wide assortment of opportunities that benefit filmmakers, storytellers, and the global creative community at large,” enthused Stars Collective founder Peter Luo, whose Starlight Media has backed major films like “Crazy Rich Asians” and “Marshall.”
Stars Collective co-CEO Nancy Xu emphasized the transformative potential: “Eventizing movies is key to the growth and evolution of our industry, and we see immersive experiences in theaters igniting a wave of opportunities for creators to ultimately serve audiences in innovative and engaging ways.”
Xu Yu, CEO of Meilin and Xinghan, highlighted the partnership’s unique appeal: “Through deep integration with globally renowned film IPs, our technology and services will deliver an unprecedented immersive entertainment experience to audiences.”
DNEG Global CEO Namit malhotra sees the collaboration as a strategic move aligning with DNEG’s expansion plans: “With the launch of DNEG IXP, our immersive experiences division, and our continued drive to diversify our service offering to complement our Hollywood partnerships and projects, I welcome this strategic partnership with Stars Collective.”
DNEG has long been a trusted partner for Hollywood’s elite, working closely with visionaries like Christopher Nolan, crafting stunning visuals for films like “Inception,” “Interstellar,” and “Tenet.”
This partnership comes as Stars Collective continues to build an notable slate, recently acquiring rights to “Fortune sons” with Academy Award winner Donna Gigliotti producing, and Shawn M. Warner’s bestseller “Leigh Howard and the Ghosts of Simmons-Pierce Manor.”
The company has also secured life rights to Chef Pam, named Asia’s Best female chef 2024 by World’s 50 Best Restaurants.
Backed by its $300 million Stars-Hana fund with hana Investment (China) and Starlight Media, Stars Collective is also developing gaming adaptations of upcoming films including “The Garfield movie” and projects from renowned directors James Wan, Sam Raimi, and Roy Lee.
This groundbreaking collaboration between Stars Collective and DNEG promises to redefine the entertainment landscape, offering audiences in China and beyond truly immersive and unforgettable cinematic experiences.