Dodgers & Kose Partnership: Expansion News
- The Los Angeles Dodgers and Kosé Corporation,a Tokyo-based personal care company,have announced an extension of their existing partnership.
- Under the renewed agreement, whenever Shohei Ohtani hits a home run or the Dodgers secure a walk-off win, special flash features will light up the scoreboard.
- Kosé messaging has been prominently displayed on DodgerVision throughout the season, complemented by strategic product placement within the stadium.
The Los Angeles Dodgers and Kosé Corporation have expanded their partnership, promising a more dynamic fan experience at Dodger Stadium. Shohei Ohtani‘s home runs will trigger special scoreboard features, a clear signal of the deepened relationship. Fans can now purchase Kosé products at the stadium, amplifying the brand’s presence. This strategic move leverages Ohtani’s significant appeal, boosting the Dodgers’ commercial draw in Japan and attracting an influx of secondary_keyword japanese sponsors. The renewed agreement also includes sponsored trading card giveaways,integrating kosé messaging throughout the season,creating a win-win for both entities.This expansion follows the initial partnership in May 2024, demonstrating a prosperous synergy between the team and the personal care giant, as reported by News Directory 3.The Dodgers are also working with other Japanese brands, including Daiso, Nippon Airways, and Toyo Tires. discover what’s next as these brands align further, impacting fans across all platforms.
Dodgers,Kosé Expand Partnership with Ohtani Home Run features
Updated May 31,2025
The Los Angeles Dodgers and Kosé Corporation,a Tokyo-based personal care company,have announced an extension of their existing partnership. The agreement aims to enhance the fan experience at Dodger Stadium while promoting Kosé products.
Under the renewed agreement, whenever Shohei Ohtani hits a home run or the Dodgers secure a walk-off win, special flash features will light up the scoreboard. Fans will also have opportunities to purchase Kosé products at the stadium, and a sponsored trading card giveaway is planned.
Kosé messaging has been prominently displayed on DodgerVision throughout the season, complemented by strategic product placement within the stadium.
“The partnership between Kosé and the Dodgers has been exceedingly complementary, and it was a no-brainer for both of us to take it even farther into the future,” said Lon Rosen, Executive Vice President & Chief marketing Officer, Los Angeles Dodgers. “We have truly enjoyed this relationship, which has also benefited by the organic player celebrations inspired by Shohei’s commercial for their skin care product, Decorté.”
The Dodgers initially partnered with kosé in May 2024. The presence of Shohei Ohtani has significantly boosted the team’s commercial appeal in Japan, leading to multiple sponsorships from Japanese brands.
Other Japanese brands partnering with the Dodgers include Daiso, Nippon Airways, Toyo Tires, and kowa Company.
What’s next
The Dodgers and kosé plan to further integrate their brands to enhance fan engagement and promote skin care awareness throughout the season.