Double 11 Market Road | Store promotions promote consumption. Can retail store business “break through hell” in the cold winter? – Jizhishe

The “Double 11” discounts launched by the mainland’s online shopping market have led local merchants to follow suit in recent years. However, the retail industry is facing a cold winter, and citizens are heading north for consumption. How will the store business be during this year’s “Double 11”? A reporter from “Ji Zhi She” visited Sai Yeung Choi Street South and Nathan Road in Mong Kok this afternoon (11th) and found that although various local chain brands offered various “Double 11” discounts, some shop assistants revealed that the business Not much improvement. On the other side, the Xiaomi branch on Nathan Road launched the “Double 11 Carnival Shopping Festival” and the “Taoduoduo” outlet in Sham Shui Po. There was an endless flow of people. Does this mean that the phenomenon of downgrading consumption is occurring in Hong Kong?

The “Double 11” discounts launched by the mainland’s online shopping market have led local merchants to follow suit in recent years.

The reporter counted from the Argyle Street section of Sai Yeung Choi Street South to the starting point of the Dundas Street section. There are nearly 50 ground-floor shops along the road, including 7 or 8 lucky shops. There are about seven merchants that have specially marked Double 11 discounts, and “all of them” are chain brands, such as SmarTone, Bodyshop, 6ixty8ight, etc., including discounts and product promotions for designated amounts. Although there are more than ten other stores that do not have “Double 11” marked on them, they still have discounts, mainly buy one get one free, buy more and get more discounts.

Inside MTR Mong Kok Station, Taobao advertisements are on sale.

Electrical appliance store clerk: Promotion of discounts has not shown any improvement, and customers ask whether they want more or less.

With promotions, has the market improved? Some electrical appliance stores have launched in-store Double 11 discounts, including discounts on designated phone models and promotional offers on game consoles. However, the store clerk revealed that although people inquired about various discounted products, the business was the same as usual, so he believed that the discount was of little use.

The clothing store where Ms. Liu works also offers a 10% discount on buying two pieces today. She said that the business was slightly lower than usual, but consumers mainly bought pajamas and underwear products, and the balance was within 300 yuan. There were no large purchases yet.

During the Double Eleven Shopping Festival, clothing stores in Mong Kok have huge sales.

Xiaomi promotes discounts and the crowds continue to flow even after half an hour

At the same time, across Nathan Road, there is the flagship store of the domestic brand “Xiaomi”. The store provides members-only Double 11 discounts, including special prices on designated products and free gifts. The reporter stopped for half an hour in the afternoon, and there were still more than 50 customers in the store, mainly making phone purchases.

Mr. Tsang, who spent $379 to buy the dust removal machine, said the product was not a discount and he was not a member. However, he said he had noticed that there were more “Double 11 promotions” in Hong Kong in recent years, but for him, he would not spend more because of the promotions, but would put his personal needs first. “Unless it’s really (the offer) is exaggeratedly cheap, but it doesn’t.”

At the Xiaomi store on Nathan Road, the reporter stopped for half an hour to observe and found that there were about 5 to 60 customers in the store at all times.

The sale is crowded with people buying a blood pressure monitor for 25 yuan and an electric hot pot for 30 yuan.

In addition to mainland brands, special stores and affordable supermarkets that have suddenly emerged in recent years also show a different scene.

Taoduoduo, located in Sham Shui Po, advertises itself as “Taoduoduo” in its introduction, and mainly provides products at prices lower than those in ordinary supermarkets. It has been observed that product labels mostly say “Made in China” or “Made in PRC” (People’s Republic of China). There are even product packages that are written in Japanese, but use simplified Chinese characters on the back of the label. The origin is also from the mainland; but the products are diverse, even There is an electric hot pot for NT$30, which claims to be able to boil water for hot pot in seven minutes. The shop attracts a large number of people, like “civilian Donki”.

Grandma Chan, who came to Sham Shui Po from Tuen Mun for tea, bought a $25 blood pressure monitor at Tao Duoduo. She said, “Where can the elderly find so much money to buy (blood pressure monitors)?” So she saw the low price Then “buy it to try”. A friend on the side also echoed, “I can’t trust it, but it’s cheap.”

Another foreign domestic helper who did not want to be named said that she usually comes once a week and spends no more than 100 yuan. She only buys rags, kitchen supplies, etc., because similar products cost 30 yuan outside. However, she said that considering safety issues, she would not buy food, shampoo and other products.

Sham Shui Po has a lot of shopping malls and a constant flow of people.

As for Grandma Wong, who bought snacks for more than 100 yuan at Tai Sing Life Supermarket, she said she bought them after seeing the discounts offered by Tai Sing. She, who travels north from time to time, joked that “old people are deployed from Monday to Friday, and young people are deployed from Saturday to Sunday. Not many people stay in Hong Kong to consume.” “Think about it” and “Buy wherever it’s cheap.” He believes that Hong Kong businesses can offer more discounts to encourage spending in Hong Kong.

Tai Sang Supermarket in Mongkok has launched a number of Double 11 discounts.