Douglas Sets Example for Inpatient Trade
- GIESSEN – Douglas, the European beauty retailer, has reaffirmed it's commitment to downtown Gießen with the reopening of its seltersweg store after a two-month renovation.
- Heinz-Jörg Ebert, chairman of the Business Improvement District (BID) Seltersweg, hailed the reopening as a strong sign of confidence in the city center.
- Vaia Pyritidou, a Douglas spokeswoman, emphasized the company's dedication to brick-and-mortar retail.
Douglas Reopens Gießen Store, Commits to City Centre
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- Douglas Reopens Gießen Store, Commits to City Centre
- Douglas Reopens Gießen Store, Commits to City Center
Published: April 10, 2025
GIESSEN – Douglas, the European beauty retailer, has reaffirmed it’s commitment to downtown Gießen with the reopening of its seltersweg store after a two-month renovation. The revamped location features an updated design and an expanded product range across 235 square meters.
Heinz-Jörg Ebert, chairman of the Business Improvement District (BID) Seltersweg, hailed the reopening as a strong sign of confidence in the city center. ”This is an absolute commitment to the city center of Gießen,” Ebert said.
Vaia Pyritidou, a Douglas spokeswoman, emphasized the company’s dedication to brick-and-mortar retail. ”We stand for inpatient trade in the city centers,” Pyritidou stated.”The people of Gießen grew up with a Douglas shop in the Seltersweg, and that’s why it is indeed crucial that the shop stays here.”
Investment in Retail Amidst challenges
The reopening comes at a time when manny retailers are facing significant challenges. Veit Weiland, CEO of Douglas in Germany, Austria and Switzerland, noted the company’s investment as a commitment to physical stores. “Our branches remain a central meeting point for our customers,” Weiland said.He added that Douglas is focused on modernizing its branch network as part of an omnichannel strategy, aiming to blend online and in-store shopping experiences.
Ebert expressed optimism about the future of retail in Gießen, calling the Douglas reopening a positive sign after “five real moving years.” He stated that Douglas’s investment in the location signals confidence in the shopping district.
seltersweg sees New Developments
The Douglas reopening coincides with other positive developments in the Seltersweg area. The Justus Liebig University’s new branch library is set to open to students next Wednesday, with an official opening ceremony planned for Friday, April 25th.
Markus Pfeffer, Managing Director of BID, reported that the former locations of ”Benetton” and “Orsay“ have been leased to new tenants, though he could not yet disclose the names of the companies due to confidentiality agreements. The opening of a Starbucks location on the corner of Goethestrasse is also anticipated.
The Douglas Group operates approximately 1,870 stores across Europe and employs around 18,000 people. In the 2022/23 financial year, the company reported sales of 4.1 billion euros.
Douglas Reopens Gießen Store, Commits to City Center
What’s New at the Douglas Store in Seltersweg, Gießen?
The European beauty retailer, Douglas, has unveiled it’s newly renovated store in Gießen’s Seltersweg.The reopening after a two-month renovation signifies a strong commitment to the city center.The revamped location offers an updated design and an expanded product range, now covering 235 square meters.
Why is the Douglas Reopening Significant for Gießen?
The reopening is seen as a positive sign for the city center by local leaders. Heinz-Jörg Ebert, chairman of the Business Improvement District (BID) Seltersweg, sees it as a “strong sign of confidence.” with many retailers facing challenges, Douglas’s investment indicates confidence in the shopping district’s future.
What does Douglas say about its commitment?
Vaia Pyritidou, a Douglas spokeswoman, emphasized the company’s dedication to physical stores, stating, “We stand for inpatient trade in the city centers.” She also highlighted the store’s importance to the local community: “The people of Gießen grew up with a Douglas shop in the Seltersweg, and that’s why it is indeed indeed crucial that the shop stays here.”
What Challenges are Retailers Currently facing?
Retailers are facing significant challenges in today’s market. Veit Weiland, CEO of Douglas in Germany, Austria, and Switzerland, specifically mentioned the company’s focus on modernizing its branch network as part of an omnichannel strategy. This strategy aims to combine online and in-store shopping experiences.
What Other Developments Are Happening in Seltersweg?
The Douglas reopening coincides with other positive changes in the Seltersweg area. Key developments include:
- The opening of the Justus Liebig University’s new branch library (next Wednesday).
- The official opening ceremony for the new branch library is planned for friday, April 25th.
- New tenants are expected to occupy the former locations of “Benetton” and “Orsay.”
- The anticipated opening of a Starbucks location on the corner of Goethestrasse.
Key Facts about Douglas
Here’s a summary of key facts about the Douglas Group:
| Fact | details |
|---|---|
| Number of Stores | Approximately 1,870 across Europe |
| Number of employees | Around 18,000 |
| 2022/23 Sales | 4.1 billion euros |
What is the future outlook for retail in Gießen?
Ebert is optimistic about the future of retail in Gießen. He called the Douglas reopening a positive sign after “five real moving years” and that it signals confidence in the shopping district.