DP World Tour Locks in Fortinet Renewal
- fortinet, a global cybersecurity leader, has expanded it's partnership with the DP World Tour to bolster the tour's digital security infrastructure and enhance the fan experience through innovative...
- The DP World Tour, like many modern sports organizations, relies heavily on digital platforms for broadcasting, fan engagement, data analytics, and operational efficiency.
- Joe Sarno, Executive Vice President of International Sales at fortinet, emphasized the shared commitment to technology, innovation, and security.
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Fortinet Extends DP World tour Partnership to Enhance Cybersecurity and Fan Experience
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Published December 24, 2023, at 10:50 AM PST
fortinet, a global cybersecurity leader, has expanded it’s partnership with the DP World Tour to bolster the tour’s digital security infrastructure and enhance the fan experience through innovative data visualization. the extended agreement builds upon an existing relationship and underscores the growing importance of cybersecurity in professional sports.
securing the DP World Tour’s Digital Ecosystem
The DP World Tour, like many modern sports organizations, relies heavily on digital platforms for broadcasting, fan engagement, data analytics, and operational efficiency. This increased reliance also creates a larger attack surface for cyber threats. Fortinet’s Security Operations (SecOps) platform is designed to address these challenges by providing advanced threat detection and automation capabilities. The partnership aims to secure the Tour’s expanding digital ecosystem, ensuring the integrity and availability of its services during events worldwide.
Joe Sarno, Executive Vice President of International Sales at fortinet, emphasized the shared commitment to technology, innovation, and security. He stated, “Through the power of the Fortinet Security Fabric, we’re helping to secure the Tour’s expanding digital ecosystem, ensuring that every event around the world is built on a trusted and resilient foundation. This partnership showcases how Fortinet’s industry-leading cybersecurity solutions enable organisations to drive digital innovation securely.” Sport Industry Biz reported on the proclamation.
introducing the Fortinet Threat Score
beyond traditional cybersecurity measures, the partnership introduces the Fortinet Threat Score, a unique feature designed to enhance the fan experience. This broadcast and digital tool visualizes the difficulty of each golf hole relative to par and showcases player performance.The Threat Score provides a new layer of data-driven insight for viewers, adding an analytical dimension to the live tournament coverage. This innovative approach leverages data to create a more engaging and informative experience for golf fans.
Addressing the Growing Cyber threat Landscape in Sports
Michael Cole, Chief Technology Officer at DP World Tour, highlighted the increasing sophistication of cyber threats and the importance of proactive security measures. “The Tour has invested in a wide range of digital products, utilising the vast array of data points that we collect during each round that keep fans up to date at all times,” Cole explained. “As technology advances quicken,we see the landscape of cyber threats gathering pace too,and our extended partnership with Fortinet will enable us to further assess new capabilities and ensure we remain proactive in assessing our needs and enhancing our cyber protection.”
The DP World Tour collects extensive data during each round, including player statistics, course conditions, and real-time scoring.Protecting this data from unauthorized access and manipulation is crucial for maintaining the integrity of the competition and ensuring a fair playing field. The partnership with Fortinet aims to safeguard this valuable data and prevent disruptions to the Tour’s digital operations.
Fortinet’s Expanded Role
Along with providing cybersecurity solutions, Fortinet will also benefit from increased brand visibility at DP World Tour events. The company will be prominently featured at six specific tournaments on the schedule, further solidifying its position as a key partner of the tour. This expanded presence will allow Fortinet to connect with a global audience of golf enthusiasts
