DP World Tour Partners With HCLTech for Digital Transformation

The DP World Tour announced on April 29, 2026, that it has entered into a multi-year partnership with global technology company HCLTech to spearhead a comprehensive transformation of its digital presence.

Under the terms of the agreement, HCLTech will serve as the Official Digital Experience Partner of the Tour. The collaboration is designed to modernize how the premier men’s professional golf circuit of the European Tour group interacts with its global audience through fan-centric innovation.

The centerpiece of this digital overhaul will be the design and delivery of next-generation digital experience platforms. These efforts will be anchored by a complete reimagining of the DP World Tour website and mobile application, aimed at changing how fans discover, follow, and engage with professional golf.

Expanding the Digital Ecosystem

HCLTech will utilize its expertise in data platforms, experience design, digital engineering, and large-scale transformation to build platforms that are scalable and high-performance. The goal is to create an intuitive and resilient digital environment that aligns with the global branding of the Tour.

The resulting digital ecosystem is intended to serve a wide range of stakeholders beyond the general fan base. The transformation will provide tailored tools and access for:

• On-course spectators and global fans
• Professional players and their coaches
• Media organizations and commercial partners

This infrastructure is expected to enable personalized fan journeys and provide effortless access to live content, immersive experiences, and in-depth analytics across various devices and geographies.

Marketing and Global Reach

Beyond the technical transformation, HCLTech will also act as an Official Marketing Partner of the Tour. This role includes Official Partner status at five DP World Tour tournaments each season.

The marketing component of the deal will involve significant digital activations, on-site presence, and hospitality offerings to increase the visibility of the partnership.

The initiative comes at a time when the DP World Tour operates in a data-rich, real-time environment. With a diverse field of players representing 46 different nationalities, the Tour requires a digital infrastructure capable of supporting a global audience that expects seamless access to storytelling and live action.

By upgrading its web and mobile capabilities, the DP World Tour aims to meet the evolving expectations of a worldwide sporting community while providing deeper insights into the game of golf.