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- The provided code snippet reveals a JavaScript tag referencing scripts from Pinterest and DoubleVerify, used for social media integration and ad verification, respectively.
- Pinterest is a visual discovery engine that allows users to find ideas for projects and interests.
- The "Pin It" button functionality allows website owners to integrate Pinterest sharing directly into their site, increasing content visibility on the Pinterest platform.
The provided code snippet reveals a JavaScript tag referencing scripts from Pinterest and DoubleVerify, used for social media integration and ad verification, respectively. This analysis will detail each entity and their functions, providing verified information as of January 25, 2026.
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Pinterest is a visual discovery engine that allows users to find ideas for projects and interests. The script `https://assets.pinterest.com/js/pinit.js` is the Pinterest “Pin It” button script, enabling users to easily share content from a webpage to their Pinterest boards.
The “Pin It” button functionality allows website owners to integrate Pinterest sharing directly into their site, increasing content visibility on the Pinterest platform. Pinterest reported 482 million monthly active users as of Q3 2023, demonstrating its important reach.Pinterest Q3 2023 Results
Example: A user browsing a recipe blog can click the “Pin It” button to save the recipe to a “Recipes to Try” board on their Pinterest account.
DoubleVerify
DoubleVerify (DV) is a digital media measurement software company that provides ad verification and analytics. The script `https://pub.doubleverify.com/dvtag/29287203/DV1106009/pub.js` is a DoubleVerify tag used to verify ad impressions and ensure brand safety and ad fraud prevention.
DoubleVerify’s technology analyzes ad placements in real-time, assessing factors like content suitability, viewability, and fraud risk. Advertisers and publishers use DV to protect their brand reputation and maximize the effectiveness of their advertising spend. In 2023, DoubleVerify reported a 32% increase in revenue compared to the previous year, indicating growing demand for ad verification services. DoubleVerify 2023 Full Year Results
Example: An advertiser running a campaign on a news website uses DoubleVerify to ensure their ads do not appear alongside content related to sensitive topics like violence or hate speech.
DoubleVerify Tag Components
The doubleverify tag includes specific identifiers: `29287203` and `DV1106009`. These are unique identifiers assigned by doubleverify to a specific publisher and campaign, respectively. These identifiers allow DoubleVerify to accurately track and report on ad performance and verification metrics for that specific context.DoubleVerify Support – Understanding DV tags
Data-osano Attribute
the `data-osano=”ESSENTIAL”` attribute indicates that this script is considered essential for the website’s functionality, according to the Osano consent management platform. Osano is a privacy-focused company that helps businesses manage user consent for data collection and processing. Osano Website
By marking the script as “ESSENTIAL,” the website likely intends to load it without requiring explicit user consent, as it is deemed necessary for core website operations. However, compliance with privacy regulations like GDPR and CCPA still requires transparency about data processing practices.