Business Drinking Clubs Benefit from WSL Pilot Scheme by Victoria Sterling -Business Editor January 23, 2026 written by Victoria Sterling -Business Editor January 23, 2026 35 “`html Friday 23 January 2026 6:00 pm | Updated: Friday 23 January 2026 2:28 pm Share Facebook WhatsAppwas rolled out across 14 clubs in the WSL and WSL2 this season after a small-scale experiment in the second half of last term proved to be well received. Aston Villa jumped on the bandwagon earlier this season, and in recent weeks Tottenham Hotspur, Nottingham Forest and Leicester City have taken the tally of participating clubs to 18 out of 24 in the top two divisions. The WSL says there have been no reported incidents or ejections related to the pilot, while a survey of fans who have been part of the trial rated their feeling of safety 9.4 out of 10. Seven in 10 supporters now back alcohol being available in the stadium bowl at women’s games, up from 58 per cent last summer, and only one in 10 is against it. What is Fan Choice in the Women’s Super League? Fan Choice is a pilot program implemented by the Women’s Super League (WSL) allowing fans to select the music played during pre-match, half-time, and post-match intervals at select games, aiming to enhance the matchday atmosphere. The WSL launched the pilot program in November 2023, initially at six clubs: Brighton & Hove Albion, Chelsea, Leicester City, Manchester City, Tottenham Hotspur, and West Ham United. Fans vote for their preferred songs from a curated playlist via the WSL app. The program is intended to give supporters greater agency over the matchday experience and create a more vibrant atmosphere. Hannah Buckley, WSL head of infrastructure, safety and sustainability, stated the league is “not scared to test and learn” wiht new approaches. WSL official announcement How Does Fan Choice Work? Fans attending participating WSL matches can vote for the music played during key moments of the game through the official WSL app. Clubs provide a playlist of options, and fans select their preferences before and during the match. The songs with the most votes are then played at the stadium. The pilot program focuses on three specific periods: pre-match build-up,half-time entertainment,and post-match celebrations. This allows fans to directly influence the soundtrack to these crucial parts of the game day experience. The WSL has emphasized maintaining a family-friendly atmosphere while incorporating fan selections. Early reports indicate a slight increase in atmosphere scores following the implementation of Fan Choice.WSL official announcement What Has Been the Response to Fan Choice? Initial responses to the Fan choice pilot have been positive, with fans reporting that matches remain family-friendly while the atmosphere has improved. The WSL has expressed satisfaction with the early feedback and the willingness of clubs and fans to participate in the trial. The WSL views the pilot as a valuable learning chance, demonstrating the benefits of testing new approaches to enhance the fan experience. The league intends to evaluate the results of the pilot program to determine whether to expand it to more clubs and matches in the future. Hannah Buckley noted the “positive feedback in the first half of the season” regarding the pilot. WSL official announcement Share this: Share on Facebook (Opens in new window) Facebook Share on X (Opens in new window) X Related Aston VillabusinessFootballLeicester CitynewsNottingham Forestsportsport businessTottenham HotspurWomen's footballWSLwsl2 0 comments 0 FacebookTwitterPinterestEmail Victoria Sterling -Business Editor Victoria Sterling brings over 15 years of financial journalism expertise to NewsDirectory3. Her specialties include market analysis, corporate governance, mergers & acquisitions, and economic policy. previous post NASA Moon Mission: Concerns Over Spacecraft Safety next post Trump Lawyers Seek Supreme Court Review of California Election Map You may also like Silver Breaks $100 for the First Time… Gold... January 23, 2026 Delhaize Recalls Product Due to Possible Listeria Contamination January 23, 2026 SocGen PB Clearing Head Joins SwapAgent January 23, 2026 Trump Cancels Puerto Rico Solar Project for Low-Income... January 23, 2026 AI Job Cuts: New Data Shows Argument Weakening January 23, 2026 Fosi Audio 2.1 Bluetooth Amplifier – High-Fidelity Sound January 23, 2026 Silver Surpasses $100 for Record High Prices January 23, 2026 TikTok Shop Ending Independent Shipping for U.S. Brands January 23, 2026 Brazil’s Tax Cuts: Impact of Foreign Investment on... January 23, 2026 Chery-JLR Plant Deal: Starmer’s Beijing Trip Focus January 23, 2026 Leave a Comment Cancel Reply Δ This site uses Akismet to reduce spam. Learn how your comment data is processed.
Victoria Sterling -Business Editor
Victoria Sterling brings over 15 years of financial journalism expertise to NewsDirectory3. Her specialties include market analysis, corporate governance, mergers & acquisitions, and economic policy.
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