Drivers Rage Over “You Stopped Like an Idiot” Card
- "The idea came up last year, when I realized that there were already similar cards abroad.
- It all started as a joke to test digital tools, learn graphic design and, of course, vent the frustrations of traffic.
- The combo with 10 cards costs R$14.99, while the package with 200 units costs R$129.99.
“The idea came up last year, when I realized that there were already similar cards abroad. Here in Brazil, people would leave notes by hand, but nothing that was practical and fun at the same time”, says Vitor, who divides his time between his internship in consultancy and taking orders from the website he created from scratch, under the “dawn and coffee” scheme.
From hobby to business
It all started as a joke to test digital tools, learn graphic design and, of course, vent the frustrations of traffic. “I ride a motorcycle and live between São Paulo and ABC. I see every absurdity… My girlfriend keeps saying that I get angry in traffic. So I wanted to find a funny way to react without fighting or causing harm”, he explains.
Kits are sold online. The combo with 10 cards costs R$14.99, while the package with 200 units costs R$129.99. The material is a type of resistant cardboard, finished in the shape of a business card — ideal for leaving under the windshield wiper.
“It’s not meant to offend. The idea is to cause that momentary discomfort that makes the person think: ‘Wow, I really was a fool’. That’s better than going out scratching other people’s cars, right?”, jokes Vitor.