Dublin Docklands Giant: Proposed €35m Landmark Statue Sparks Debate
- Dublin may soon be home to “The Giant,” a proposed 30-meter-tall moving statue in the Docklands area, at a cost of approximately €35 million.
- A feasibility study conducted by PwC, supported by Dublin City Council and Enterprise Ireland, identified a “clear gap in family-friendly attractions” in the capital.
- The Giant, which would be the largest moving human-shaped statue in the world, is being developed by the Dublin-based Giant Company.
Dublin may soon be home to “The Giant,” a proposed 30-meter-tall moving statue in the Docklands area, at a cost of approximately €35 million. The project, described as a “breathtaking fusion of art, imagination, technology and storytelling,” is intended to diversify Dublin’s tourism offerings and move away from a reliance on alcohol-focused experiences, according to reporting from The Irish Independent and The Journal.
A feasibility study conducted by PwC, supported by Dublin City Council and Enterprise Ireland, identified a “clear gap in family-friendly attractions” in the capital. The study highlighted that the current tourism sector is “too narrow” and “heavily focused on museums, heritage and alcohol-led experiences,” with “limited appeal for families, younger visitors and repeat tourists.”
Project Details and Funding
The Giant, which would be the largest moving human-shaped statue in the world, is being developed by the Dublin-based Giant Company. Eric Fraad, director of development at the Giant Company, stated that a Dublin version could be in place within 12 months of a similar launch planned for Las Vegas this autumn. The statue’s design incorporates millions of programmable LED pixels, allowing for dynamic visuals and interactive elements.
The €35 million project is being funded by a combination of Irish and international investors, including entertainment entrepreneur Paddy Dunning of the Irish Rock’n’Roll Museum and the National Wax Museum. George’s Dock in the IFSC has been identified as a suitable location for the statue.
Addressing Tourism Concerns
The proposal comes as Dublin tourism officials seek to broaden the city’s appeal beyond its traditional offerings. The PwC study suggests that the current focus on pubs and distilleries limits the city’s ability to attract a wider range of visitors. The Giant is envisioned as a landmark attraction comparable to the London Eye and similar attractions in Singapore and Dubai, drawing in families and younger tourists.
The project aims to support the rejuvenation of the north inner city by increasing footfall and creating a new focal point for tourism. The study examined key sites within the city capable of housing The Giant, ultimately identifying George’s Dock as the most viable option.
Mixed Reactions from City Councillors
While the project has garnered support from investors and tourism officials, it has also faced some skepticism. The Journal reported that Dublin City Councillors have expressed mixed feelings about the proposal, with some questioning whether the investment is justified. One councillor was quoted as saying, “I think it’s silly.”

“I think it’s silly.”
Dublin City Councillor (via The Journal)
The debate surrounding The Giant highlights the challenges of balancing innovation with fiscal responsibility in urban development projects. The project’s proponents argue that the potential economic benefits outweigh the costs, while critics express concerns about the allocation of public funds to what they perceive as a frivolous endeavor.
The Giant project represents a significant investment in Dublin’s future as a tourist destination. If approved, construction could begin as early as late 2026, with completion targeted for 2027. The success of the project will likely depend on its ability to attract a diverse range of visitors and generate a positive return on investment.
