Bad Bunny‘s Super Bowl Halftime Show Fuels Spanish Language Learning
Bad Bunny will make history at Super Bowl LIX by performing the halftime show entirely in Spanish,prompting language learning app Duolingo to launch a campaign encouraging fans to learn the language.
Historical Significance of Bad Bunny’s Billboard Success
Bad Bunny first broke records in 2020 when his album El Último Tour del Mundo became the first all-Spanish language album to reach number one on the Billboard 200 chart. This achievement demonstrated a growing mainstream audience for Spanish-language music in the United States.
This success paved the way for his headlining performance at Super Bowl 60, further solidifying his position as a cultural icon and expanding the reach of Spanish language and culture.
Such as, El Último Tour del Mundo held the number one spot for three non-consecutive weeks, a testament to its widespread appeal. Billboard reported on the album’s impact on the charts on December 7, 2020.
Duolingo’s “Bad Bunny 101” campaign
Duolingo is capitalizing on the anticipated surge in interest in Spanish language learning with its “Bad Bunny 101” campaign.The campaign, featuring Duolingo’s mascot Duo, will air during the AFC and NFC championship games on January 24th.
The platform aims to engage its 50 million daily active users by offering a focused learning experience centered around vocabulary and phrases relevant to Bad Bunny’s music and cultural impact.
Duolingo’s strategy reflects a broader trend of brands leveraging cultural moments to promote language learning. According to Duolingo’s official newsroom (January 23, 2024), the campaign is designed to make learning Spanish fun and accessible for fans ahead of the Super Bowl.
