The Legacy of Easy: A Slovak Mobile Pioneer

For twenty-three years, Easy has been a dominant force in the Slovak mobile market, pioneering prepaid services and shaping ⁣how people communicate. Introduced in 2001, Easy‍ quickly gained popularity by offering a simple, affordable alternative⁢ to traditional mobile contracts. The brand became synonymous with prepaid convenience, consistently innovating with new features and services.

According to data from ⁣the Slovak Telecommunications‍ Office (Úrad pre reguláciu elektronických komunikácií a poštových služieb), prepaid cards still account for approximately 35% of the mobile market in Slovakia as of ‍Q2 2024, demonstrating continued demand for this type of service. ⁢ Telekom’s decision to revitalize Easy reflects an understanding of this enduring consumer preference.

New⁤ Easy: Simplicity, ⁢Transparency, and Digital Comfort

The new Easy card is designed to meet the evolving needs of today’s ⁤mobile users. telekom emphasizes four core principles: simplicity, transparency, flexibility, and digital comfort. The offering focuses on providing a hassle-free experience with automatic features and clear pricing.

Key features of the new Easy card include:

• Daily Infinity: Activated after a €2 daily spend, providing unlimited data (25GB at full speed, then ⁢1 Mbps), unlimited calls and SMS within Telekom, and a 2000-minute limit for ⁤calls to other networks.
• 7-Day Packages: Dynamically adjusted packages offering the best combination of minutes, SMS, and data based on user behavior.
• 30-Day Packages: monthly subscription packages that automatically renew,⁢ providing consistent service without manual intervention.

magenta 1 Integration: Enhanced Benefits for Existing Customers

Telekom is leveraging its Magenta 1 customer base ⁤to further enhance ‍the value proposition of the new easy card.Customers already enrolled in Magenta 1 will receive double the data,minutes,and messages⁤ with 30-day packages,at no extra cost. They also gain⁤ access to unlimited calls within the Magenta 1 group.

This integration strategy aims to increase customer loyalty and drive adoption of the new Easy card among Telekom’s existing subscriber ⁢base.Magenta 1 currently has over 750,000⁣ subscribers (as of July 2024), representing a meaningful potential market for the revamped Easy offering.

Pricing‍ and Availability

The ‍Easy card⁢ is available for‍ purchase starting September 2, 2024, at Telekom Slovakia stores and through the Telekom online shop. the initial cost of the SIM card is €5. ⁣ Daily infinity is activated with a⁢ €2 daily spend. Pricing for 7-day and 30-day packages varies depending on the‍ data, minute, and SMS allowances chosen.