NVIDIA,⁢ EBU Team Up on Sovereign AI ⁢for European Public Media

⁢ ‍ Updated May 22, 2024
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NVIDIA and the European Broadcasting Union (EBU) are joining forces to promote sovereign⁣ AI for ⁤European public service media.The collaboration seeks to provide the media industry ‍with access to reliable cloud and AI technologies.

The ‍partnership, ⁣announced at NVIDIA GTC ‍paris at VivaTech, unites NVIDIA with the ⁣EBU, a leading alliance of public service media comprising⁣ over 110 organizations across 50+ countries and⁤ reaching more than 1 billion people. The focus is on constructing sovereign AI and cloud frameworks, enhancing workforce skills, and fostering an AI⁤ ecosystem to create a more accessible and resilient European media landscape.

This initiative aims to establish a stronger foundation for public service media to⁣ leverage European cloud infrastructure and AI services. These services will ⁢be⁣ governed by European ⁣policy, adhere to European data protection and privacy regulations,⁣ and reflect European values.

Sovereign AI allows countries to develop and implement artificial intelligence using local resources. By investing ⁤in this, European nations can protect ⁢their cultural identity, strengthen public trust, ‍and encourage innovation tailored to their specific requirements. The collaboration will empower media innovation in Europe.

Michael Eberhard, chief technology officer at ⁢ARD/SWR and chair of the EBU Technical Committee, said, “We are proud to collaborate ⁢with NVIDIA to ⁢drive the growth of sovereign AI and cloud services. By advancing these capabilities together, we’re helping ensure that⁣ powerful, compliant and accessible media services are made available to all EBU⁣ members — powering innovation,⁤ resilience and ⁣strategic⁣ autonomy across the board.”

To bolster the development of sovereign AI‍ technologies, NVIDIA and the⁣ EBU will establish frameworks that prioritize independence and public trust. This will help ensure that ⁤AI serves the interests of Europeans while preserving the autonomy of media ⁢organizations. The collaboration will also provide public service media⁣ companies with tools ⁣to ⁤deliver personalized⁢ services and content advice systems, emphasizing openness, accountability, and cultural identity. This will be ⁢achieved through investment in sovereign⁣ cloud and AI infrastructure and software platforms.

NVIDIA is also providing resources from it’s Deep Learning Institute, offering European media organizations training programs to⁣ create an AI-ready ⁤workforce. This supports⁢ the ⁤EBU’s efforts to ensure news integrity in the age ⁢of AI.

The EBU and its partners are investing in local data ⁢centers and cloud platforms that support sovereign technologies, helping ⁣members achieve secure, cost-effective, and energy-efficient AI ⁤training, while⁣ promoting AI research ⁢and development.

Antonio Arcidiacono, chief technology and innovation officer at the EBU, said, “Building sovereign cloud and AI capabilities based on EBU’s ⁢Dynamic Media ⁤Facility and Media eXchange Layer ⁤architecture requires strong cross-industry collaboration. By collaborating with NVIDIA, as well as a broad ecosystem of media technology partners, we are fostering a shared foundation for trust,‍ innovation and resilience that supports the growth of European media.”

What’s next

The collaboration ‍seeks to foster discussions between the cloud ⁣and AI industry and European⁤ regulators, helping ensure the development of practical⁣ solutions⁢ that benefit⁤ both the general public ⁤and⁢ media organizations, ultimately enhancing the European media⁣ landscape through sovereign AI.