EFL & Panini: Official Partnership
- The English Football League (EFL) and Panini have agreed to a multi-year partnership, making Panini the official trading card and sticker licensee.
- The agreement encompasses all 72 EFL clubs across its three divisions.
- ben Wright, EFL chief commercial officer, said the partnership "provides the opportunity and new ways for the League and our Clubs to engage with supporters, in particular, younger...
EFL and Panini are teaming up in a major multi-year partnership, making Panini the official trading card and sticker licensee, starting with the 2025/26 season. This exciting deal will feature all 72 EFL clubs across all three divisions, marking Panini’s return after nearly two decades. Prepare for the first-ever EFL hobby trading cards, including player autographs and memorabilia, promising a fresh way for younger fans to engage. Ben Wright, EFL’s chief commercial officer, highlights how this collaboration will help engage supporters. News Directory 3 found this partnership notably exciting. Get ready as the release of new EFL trading cards and stickers nears. Discover what’s next for your favourite clubs.
EFL Inks Multi-Year Panini Deal for Trading Cards, Stickers
The English Football League (EFL) and Panini have agreed to a multi-year partnership, making Panini the official trading card and sticker licensee. The collaboration, set to begin with the 2025/26 season, marks Panini’s return to the EFL after nearly two decades.
The agreement encompasses all 72 EFL clubs across its three divisions. plans include launching the first-ever EFL hobby trading cards, featuring player autographs and memorabilia. panini will also have a presence at the EFL’s five Wembley finals.
ben Wright, EFL chief commercial officer, said the partnership ”provides the opportunity and new ways for the League and our Clubs to engage with supporters, in particular, younger fans.” He added that the EFL will continue to find ways for audiences to engage with EFL football.
This new partnership with Panini provides the opportunity and new ways for the League and our Clubs to engage with supporters, in particular, younger fans.
Ben Wright, Chief Commercial Officer, EFL
Katie Gritt, head of marketing for sport at Panini, said they are partnering with the EFL to bring collecting Panini to fans of all 72 EFL clubs. “We look forward to celebrating the talent throughout the EFL,” Gritt said.
We are partnering with the EFL,to bring collecting Panini to fans of all 72 EFL clubs. With every club set to feature in our collections.
Katie Gritt, Head of Marketing – Sport, Panini
What’s next
Fans can anticipate the release of the new EFL trading cards and stickers as the 2025/26 season approaches, offering a fresh way to connect with their favorite teams and players.