Eight-Figure Media Company to Launch New Content and Products

YouTube creator Jesse Riedel announced the formation of a new parent company, JesserCo, on April 10, 2026. The entity was established to consolidate Riedel’s business portfolio under a single corporate structure and facilitate the launch of future sub-brands.

JesserCo currently oversees two primary operating businesses: Jesser Media, which serves as the home for Riedel’s content operations, and Bucketsquad, a basketball lifestyle and apparel brand.

The new parent company generates eight-figure revenue. According to company data, Jesser Media reaches more than 45 million subscribers and followers and has generated over 10 billion views across multiple platforms.

Executive Leadership and Structure

Riedel, who is 27 years old, will remain the founder of the organization. Zach Miller has been elevated to the role of president of JesserCo.

Miller previously served as the president of Bucketsquad before taking on the leadership role at the parent company level.

The reorganization is intended to provide the corporate architecture necessary to scale the business and introduce new sub-brands into the JesserCo portfolio.

Future Developments

JesserCo has planned several content and product debuts for later in 2026.