Ella Toone, Ticketmaster & Charlton: Latest Sports Shorts
Ella Toone, the England Lioness, makes a significant move, launching Amicizia Studios to champion women’s football wiht brand sponsorships, tackling a critical gap in the Women’s Super League (WSL).This initiative arrives as women’s sports sees soaring investment, setting a robust foundation for the future. In other news, Hull KR celebrates record attendance by renewing its partnership with Ticketmaster Sport, upgrading fan experiences with smoother ticketing. Meanwhile, Charlton Athletic levels up its stadium with MaxAmaze, planning an energy-efficient floodlight system.This is just the beginning,as NewsDirectory3 reports on the significant strides in sports marketing and infrastructure. Discover what’s next for these exciting developments.
Ella Toone Launches Amicizia Studios; hull KR Extends Ticketing Deal
Updated June 12, 2025
England Lioness ella Toone, a midfielder for Manchester United, has launched Amicizia Studios, a creative agency, with her agent James Marshall. The agency aims to address the sponsorship gap for Women’s Super League (WSL) players. Despite WSL players generating 35% of total social media engagement compared to the Premier league’s 27%, half of them lack brand sponsors.
Amicizia Studios will manage Toone’s content and connect female footballers with brands. Services include content progress, creative consultancy, and public relations, led by Marshall. Toone noted the launch coincides with increased brand interest during a major summer tournament. Women’s Sport Trust research indicates that 80% of brand decision-makers are likely to invest in women’s sport sponsorship in the next three years, with football and individual athletes as top targets.
Hull Kingston Rovers (Hull KR) have extended their partnership with Ticketmaster Sport after experiencing record-breaking home attendance. The club saw its highest average home attendance in the Super League era, with 19 consecutive sellouts during the 2024-25 season. Ticketmaster’s digital ticketing system, featuring contactless entry and a ticket exchange platform, has enhanced accessibility at Sewell Group Craven Park.
Hull KR’s growing international presence includes a recent Amsterdam fixture and a February 2026 match against leeds Rhinos in Las Vegas. The extended partnership aligns with the increasing trend of digital matchday experiences in UK rugby league.
Charlton Athletic has partnered with MaxAmaze, who will become the men’s first-team’s back-of-short partner for the 2025/26 season. The partnership will focus on improving the matchday experience and stadium infrastructure. MaxAmaze will install an energy-efficient floodlight system at The Valley later this year, enhancing the stadium’s atmosphere and sustainability.
“there’s a really big gap in the market. Women’s football is growing and growing, and more brands can be involved in that.”
Ella Toone, england Lioness and Manchester united midfielder
“We’re excited to be continuing our journey with Hull KR – a relationship driven by progress and packed with purpose. With fan engagement soaring, record-breaking home sellouts, and season memberships on the rise, the energy at Sewell Group Craven Park has never been stronger.”
Chris Gratton, Managing Director at Ticketmaster Sport
“We’re thrilled to welcome MaxAmaze to the charlton family. As we continue to move forward as a club, we’re constantly striving to meet elite-level standards.”
Ed Warrick,Charlton’s chief Operations Officer and Board member
What’s next
Amicizia Studios will seek to sign more WSL players and secure brand partnerships. Hull KR will continue to work with Ticketmaster to enhance the fan experience. Charlton Athletic will proceed with the installation of the new floodlight system at The Valley.