Emanuel’s Mari Group Acquires Endeavor Tennis Assets
Okay, here’s a breakdown of the key data from the provided text, focusing on the main points and the new company “Mari“:
Key Takeaways:
* Ari Emanuel’s New Company: Mari: Ari Emanuel (CEO of Endeavor) has launched a new company called “Mari” focused on sports, art, lifestyle, and entertainment. It’s being formed as part of Silver Lake taking Endeavor private.
* Major Tennis Tournament Acquisition: Mari has acquired a significant portfolio of tennis tournaments, including the Miami Open, the Giorgio armani Tennis Classic, the MGM Macau Tennis Masters, the Chengdu Open, the Hong Kong Open, the Japan Open, and the Rio Open. This is a rare sale of major tournaments outside the Grand Slams.
* Investors: Mari has attracted a large group of investors, including Apollo, RedBird capital Partners, Qatar Investment Authority, Ares Management, and the ownership group behind the miami Dolphins/Hard Rock stadium/Miami Grand Prix (Stephen Ross and Ares funds).
* Other Acquisitions: Beyond tennis, Mari has also acquired Frieze (contemporary art) and a majority stake in Barrett-Jackson (automotive lifestyle brand).
* Strategic Vision: Emanuel believes people are increasingly valuing experiences, and Mari aims to create opportunities for audiences to connect around their passions.
* Leadership: Matt Cohn is Managing Partner and Ben Enowitz is CFO. Emanuel and Mark Shapiro will guide the company’s strategy.
* Sale Process: The sale of the tennis properties was initiated as part of the larger deal with Silver Lake. The Raine Group handled the sale process.
In essence, Mari is positioning itself as a major player in the experience economy, building a portfolio of high-profile brands across several desirable sectors.