Emirates ATP Partnership: Continued Sponsorship
Emirates solidifies its commitment to global tennis, extending its premier partnership wiht the ATP tour through 2030. This means continued strong brand presence as the official airline across nearly 60 tournaments annually, significantly boosting brand awareness for both Emirates and the ATP. This long-standing collaboration, which began in 2013, guarantees Emirates will maintain key marketing rights, ensuring prominent court-side branding that tennis fans worldwide instantly recognize. Starting in 2026, the deal expands to include umpire sleeve patches, increasing visibility further. Stay informed with News Directory 3 as tennis fans benefit from this continued dedication. Discover what’s next for this dynamic partnership.
Emirates Extends ATP Tour Partnership Through 2030
Updated June 20, 2025
Emirates and the ATP have prolonged their global partnership, securing the airline’s position as the premier partner and official airline of the ATP Tour through 2030. The Emirates ATP Tour partnership, one of the longest-standing collaborations in professional tennis, began in 2013.
The extended agreement ensures emirates maintains significant marketing rights and brand visibility across almost 60 ATP tournaments each year,spanning six continents. The airline’s branding will continue to feature prominently on the court, including its well-known net signage, a consistent element in broadcasts for tennis fans globally. This Emirates ATP Tour partnership aims to boost brand awareness.
Starting in 2026, Emirates plans to add branding through the ATP’s