Emma & Noah: Centric PLM’s “Single Source of Truth” Drives Growth

The German brand of childhood products collaborates with Centric Software to improve collaboration, guarantee the quality of products and monitor compliance.

CAMPBELL, Calif., 29 aprile 2025 – Centric Software^® It is pleased to communicate that Emma & Noah has chosen Centric Plm ™ to increase efficiency and promote sustainable growth. Centric Software offers the most innovative Enterprise solutions to plan, design, develop, supply, buy, produce, define the price, allocate, sell and summarize products such as fashion, outdoor, luxury, footwear, home and related goods such as cosmetics and personal care, as well as multi-category retail, in order to achieve strategic and operating objectives of digital transformation.

Founded in Düsseldorf in 2018 with the principle of sustainable quality, Emma & Noah offers a wide range of children’s products, designed for the new generation of parents. It is a Direct to consumer brand that creates durable items with timeless design, with the main categories of bed bags, sleep clothing and wool products for the outdoor. Its customers are mainly found in Germany, Switzerland and Austria, with most of the sales made through the online store, followed by renowned physical retailers and e-commerce marketplace.

Like many rapidly growing emerging brands, Emma & Noah deals with challenges related to isolated processes and systems, manual activities that require a lot of time, limited visibility on projects, excessive dependence on the calculation sheets and the need to quickly integrate new members in the team.

“In recent years, we have rapidly growing our brand in our country, and this year we plan to expand internationally,” says Aline Gallois-Trautmann, founder of Emma & Noah. “Entrance into two new European markets involves challenges for our product processes, for which we want to be ready.”

Nadja Sack, Design & Product Lead of Emma & Noah, tells how the expansion of the collections, the management of complex work flows in design and the attention continues to quality have led to the decision to adopt a modern PLM solution.

“When I joined the team, four and a half years ago, we were six; today we became 20,” says Sack. “We internally develop our models, design and products, collaborating with numerous international suppliers. With the growth of the company, our goal is to further improve efficiency.”

“Emma & Noah has adopted a structured approach in the selection of the PLM solution. After clearly defined the requirements and evaluated several options, Centric Smb chose the PLM solution based on Centric Software Cloud for small and medium -sized enterprises. The reasons for this choice were: the best of Breed features, a visual and easy to use user interface, the innovative characteristics in terms of sustainability and contacts Positive of Centric Software customers. “

“A fundamental requirement in choosing a PLM was that it was in line with our definition of the area, as well as being really easy to use,” explains Gallois-Trautmann. “The product design team is very attentive to the visual aspect, so it is essential to have an aesthetically captivating, pleasant to use tool and that stimulates their creativity.”

“Emma & Noah confides in a ROI at the corporate level, favored by a communicated communication in all departments. The product development team, which will be the first to implement the system does not wait to benefit from the ‘single source of truth’ offered by Centric Plm.”

“Having all the product information brought together in a single place, with a clear seasonal perspective, will keep the aligned interfunctional teams, allowing us to save time, increase efficiency and encourage collaboration,” comments Sack. “Each product will be centralized in the PLM, simplifying communication with our suppliers and reducing the risk of errors.

Gallois-Trautmann underlines the importance that Centric Plm integrates with the other corporate tools: “For us it is essential that the PLM connects to our systems, such as ERP, in order to have an ecosystem of solutions that work in synergy and seamlessly.” He says. “Digitizing the entire life cycle of the product will also improve traceability and ensure compliance with regulations, a particularly important requirement in the childhood sector, where tests must be performed continuously. With Centric PLM, we will strengthen our quality management, inspection processes and sustainability initiatives.”

The team looks optimism at the Rollout and the collaboration with Centric Software. As Gallois-Trautmann explains, “We expect an impleter without stroke and attribute great value to a real partnership, rather than a simple supplier-buyer relationship.”

“We are pleased to collaborate with Emma & Noah and we appreciate their commitment to creating high quality products and respectful of the environment for young families,” says Chris Groves, CEO of Centric Software. “We can’t wait to support their rapid growth and future innovation.

Emma & Noah (www.emmanoah.de)

Time and modern design instead of fast fashion and passenger tendencies, sustainable and organic materials instead of disposable products and low -cost mass.

Sustainable quality instead of low -cost mass production

At the beginning we wondered: how can we concretely encourage a collective change of mentality, moving away from Fast Fashion and promoting a more conscious consumption?

It is now evident that not only our generation must change mentality, but also that future generations must grow with a shared vision of respect for the environment.

With Emma & Noah we offer parents the opportunity to opt for conscious consumption, attentive to the quality, duration and safeguarding of the planet.

Much more than simple cute products for children

With us you will find only selected products of the highest quality. For this reason, sustainability, durability, quality and timeless design are fundamental elements of our company.

We all focus on the prudent choice of materials, on the creation of unique design and on the high -level processing of our producers. We favor renewable and biological raw materials. Thanks to this attention to quality, Emma & Noah products last long, making you save and help protect the environment.

Our key to success: teamwork!

Faithful to the motto “Nothing is impossible”, every day we commit to continuing to grow and make our philosophy known to an increasing number of families.

Our team is not limited to Düsseldorf employees, but also includes the producers and suppliers with which we collaborate closely to constantly improve our products. In our daily work we also confront our experts – obstetricians, parents and our community – and thanks to their skills and constructive feedback we are able to perfect our products in a continuous process. The goal is to bring the best children’s items to the market and, above all, never stop.

Emma & Noah’s philosophy

Sustainability: Our planet is close to our heart, so we want to make our products for babies – sustainable, ecological and made fairly – a standard of excellence for all the youngest families.

Opening and honesty: We work transparently, concrete and reliable, keeping constant communication with colleagues, experts and, of course, with our customers.

Responsibility: We are driven by common objectives and each one in our team assumes their responsibilities. Thanks to our practical mentality and determination, we reach the goals we set ourselves.

Excellence: We work hard and we are open to new ideas. We do not take back in the development of our products and always continue to question ourselves, transforming our ideas actually.

Centric Software^® (www.centricsoftware.com)

Since its headquarters in Silicon Valley, Centric Software provides an innovative and enhanced platform by AI, which accompanies retailers, brands and producers of all sizes, from the concept of product to its marketing. Expert in the fashion, luxury, footwear, outdoor, furnishings, cosmetics and personal care sectors, and in multi-category retail, Centric Software offers best-Of-Breed solutions to plan, design, develop, supply, guarantee compliance, buy, produce, define price strategies, allocate, promote, sell and summarize products.

• Centric PLM™, The PLM leader solution for fashion, outdoor, footwear and private label sectors optimizes the execution of the product from ideation to development, sourcing and production, with an improvement in productivity up to 50% and a reduction in time-to-market of 60%.
• Centric Planning™ It is a solution to the innovative and cloud-native that offers end-to-end planning features to maximize business performance in retail and wholesale, with an increase in margins up to 110%.
• Centric Pricing & Inventory™ Take advantage of the AI to improve margins and increase revenues of up to 18% through the optimization of prices and inventory, from pre-evening to in-season up to the completion of the season.
• Centric Market Intelligence™ It is a platform enhanced by the AI that provides insight on consumer trends, offers and pricing of competition, to increase competitiveness and approach the consumer, with an increase of up to 12% of the initial average price.
• Centric Visual Boards™ They elaborate data that can be operated with a Visual-First approach to guarantee consistent assortments and offers of coherent and in line with consumers, drastically reducing the times of the assortment development cycle.
• Centric PXM^TM, The solution of Product Experience Management enhanced by AI, integrates Pim, Dam, Content Syndication and Digital Shelf Analytics (DSA) to optimize the product marketing cycle, transforming the brand’s experience. Increase sales channels, increase the seat-through and improves margins.

Centric Software solutions, oriented by the needs of the market, boast the highest adoption rate by users, the highest level of customer satisfaction and the fastest time-to-value in the sector. Centric Software has received numerous sector prizes and awards and is regularly mentioned in the reports and research of the main analysts worldwide.

Centric Software is a company controlled by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), world leader in 3D design software, in 3D digital mock-ups and PLM solutions.

Centric Software is a registered trademark of Centric Software, Inc. in the United States and other countries. Centric Plm, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, Centric Visual Boards and Centric PXM are registered trademarks of Centric Software, Inc. All third -party registered trademarks are Trademark of their respective owners.

Press contacts:
Centric Software
Americas: Jennifer Forsythe, jforsythe@centricsoftware.com
EMEA: Batby Halls, batby closure.
APAC: Lily Dong, lily.dong@centricsoftware.com

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