Emmi Launches New Drink at Migros
- LUCERNE, Switzerland – Emmi, Switzerland's leading dairy group, is expanding its product line with the launch of Emmi High Protein Water, a move that capitalizes on the growing...
- traditionally known for yogurts, cheeses, adn its popular Caffè Latte, Emmi aims to diversify its offerings under the direction of Ricarda DeMarmels.
- According to Cornelia Stupf, a spokesperson for Emmi, the protein water has been available at Migros since early april.
Emmi Enters protein Water Market, Targeting Active Lifestyles
Table of Contents
- Emmi Enters protein Water Market, Targeting Active Lifestyles
- emmi high Protein Water: Your Questions Answered
- What is Emmi High Protein Water?
- Where is Emmi High Protein Water Available?
- Who is Emmi targeting with this product?
- What are the key ingredients and nutritional facts?
- Where is Emmi High Protein Water manufactured?
- What flavors are available?
- What are the differences between the “active” and “reload” flavors?
- What other high-protein products does Emmi offer?
- Why did emmi choose to launch this product?
- Can we compare Emmi High Protein Water to other Emmi products?
- Why and where did Emmi launch the product in Migros instead of Coop?
- Is Emmi successful with all high-protein products?
- What other business ventures has Emmi been involved in?
LUCERNE, Switzerland – Emmi, Switzerland’s leading dairy group, is expanding its product line with the launch of Emmi High Protein Water, a move that capitalizes on the growing wellness trend. The beverage is now available at Migros supermarkets.
traditionally known for yogurts, cheeses, adn its popular Caffè Latte, Emmi aims to diversify its offerings under the direction of Ricarda DeMarmels. Emmi High protein Water is positioned alongside energy drinks and other beverages in the refrigerated section.
Targeting Health-Conscious Consumers
According to Cornelia Stupf, a spokesperson for Emmi, the protein water has been available at Migros since early april. Production of the 5-deciliter bottles takes place in Ostermundigen, in the canton of Bern, without the use of third-party beverage manufacturers.
emmi is targeting consumers with active lifestyles, rather than traditional mineral water drinkers. The company describes the new product as a “refreshing drink based on water, containing high-quality lactrum proteins and functional ingredients.” each bottle contains 15 grams of protein.
The primary target audience includes health-conscious individuals and sports enthusiasts already purchasing protein-enriched products. Despite some medical professionals questioning the necessity and potential risks of such products, Emmi is moving forward with its launch.
Flavors and Nutritional Details
Emmi has substantially broadened its range of high-protein products in recent years, including milk, Energy Milk, Caffè Latte, and puddings.
the “active” peach and mango variant of the protein water is isotonic and contains vitamin C for rapid rehydration and energy.It contains 2 grams of sugar. The “reload” raspberry variant is enriched with various vitamins and minerals.
Emmi hopes to achieve greater success with this product than it did with Lacto Tab in 2006, a lactrum-based drink enriched with vitamins and minerals. Despite important marketing efforts and promotion by Roger Federer, the product was ultimately unsuccessful.
Strategic Retail Placement
While many Swiss brands typically launch new products at Coop, Emmi High protein Water is initially available at Migros.
This venture follows Emmi’s acquisition of French pastry group Mademoiselle Desserts a year ago for 900 million euros, the largest transaction in the company’s history. While Emmi previously marketed desserts containing milk, Mademoiselle Desserts specializes in sweet pastries produced in twelve factories across France, England, the Netherlands, and Belgium.
emmi high Protein Water: Your Questions Answered
Are you curious about Emmi high Protein Water? This Q&A-style guide dives into everything you need to know, from ingredients and target audience to its availability and Emmi’s strategic moves.
What is Emmi High Protein Water?
Emmi High Protein Water is a new beverage launched by Emmi, a leading Swiss dairy group. It’s designed to be a refreshing drink that contains high-quality lactrum proteins and functional ingredients.
Where is Emmi High Protein Water Available?
Currently,Emmi High Protein Water is available at Migros supermarkets.
Who is Emmi targeting with this product?
Emmi is targeting consumers with active lifestyles, health-conscious individuals, and sports enthusiasts who are already purchasing protein-enriched products. They’re positioning it as an alternative to energy drinks and other beverages found in the refrigerated section.
What are the key ingredients and nutritional facts?
The beverage is water-based and contains high-quality lactrum proteins and functional ingredients, each bottle is said to have 15 grams of protein. The “active” peach and mango variant are isotonic and contain vitamin C, for rapid rehydration and energy. The “reload” raspberry variant is enriched with various vitamins and minerals. The peach and mango version contains 2 grams of sugar.
Where is Emmi High Protein Water manufactured?
Production of the 5-deciliter bottles takes place in Ostermundigen, in the canton of Bern, Switzerland. Emmi manufactures the product without using third-party beverage manufacturers.
What flavors are available?
The product is available in two flavors: “active” (peach and mango) and “reload” (raspberry).
What are the differences between the “active” and “reload” flavors?
The “active” peach and mango variant is isotonic and contains vitamin C for rapid rehydration and energy. It also contains 2 grams of sugar. The ”reload” raspberry variant is enriched with various vitamins and minerals.
What other high-protein products does Emmi offer?
Emmi has expanded its range of high-protein products in recent years, including milk, Energy Milk, Caffè Latte, and puddings.
Why did emmi choose to launch this product?
Emmi is aiming to diversify its offerings and capitalize on the growing wellness trend. They are looking for expansion in the protein market and a new avenue for high protein products.
Can we compare Emmi High Protein Water to other Emmi products?
Here’s a quick comparison of Emmi High protein Water, Energy Milk, and Caffè Latte based on the provided details:
| Feature | Emmi High Protein Water | Emmi Energy Milk | Caffè Latte |
|——————–|————————————-|—————————————————|———————————————|
| primary Target | Active Lifestyles, Health-Conscious | Implied, not directly mentioned in article | Implied, not directly mentioned in article |
| Primary Ingredient | Water, lactrum Proteins | Milk, not directly mentioned in article | Milk, not directly mentioned in article |
| Key Features | 15g Protein, Refreshing | Energy, protein, not directly mentioned in article | Coffee, Milk, not directly mentioned in article |
| Available flavors | ”active” (peach/mango), “reload” (raspberry)| Not directly mentioned in article | Not directly mentioned in article |
| Retail availability | Migros | Not directly mentioned in article | Not directly mentioned in article |
Why and where did Emmi launch the product in Migros instead of Coop?
While many Swiss brands typically launch new products at Coop, Emmi High Protein Water is initially available at Migros. The article does not provide the reason for this strategic choice.
Is Emmi successful with all high-protein products?
Emmi hopes to achieve greater success with Emmi high Protein Water. The company had a prior product called Lacto Tab launched in 2006,a lactrum-based drink and enriched with vitamins and minerals,which was unsuccessful despite marketing efforts and promotion.
What other business ventures has Emmi been involved in?
Emmi’s acquisition of French pastry group Mademoiselle Desserts a year ago for 900 million euros was the largest transaction in the company’s history. This move expanded Emmi’s product offerings.