Empire Keeway V302C: Freedom, Passion, Adventure
- CARACAS, Venezuela – Amidst consumer demand for new models like the Outlook, RK 250, and TX 250, Empire Keeway has responded by expanding its motorcycle offerings in Venezuela.The...
- Alirio Plaza, Executive Marketing Manager for Empire Keeway, emphasized the company's responsiveness to the Venezuelan market.
- Empire Keeway has launched 13 motorcycles in less than seven months, averaging nearly one new model every fifteen days as October 2024.
Empire Keeway Launches V302C Motorcycle, Expands Venezuelan Lineup
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CARACAS, Venezuela – Amidst consumer demand for new models like the Outlook, RK 250, and TX 250, Empire Keeway has responded by expanding its motorcycle offerings in Venezuela.The company recently unveiled its new V302C motorcycle.
Alirio Plaza, Executive Marketing Manager for Empire Keeway, emphasized the company’s responsiveness to the Venezuelan market. “If the Venezuelan public identifies a need, the company addresses it, and quickly,” Plaza stated during the V302C presentation.
Rapid Expansion in 2024-2025
Empire Keeway has launched 13 motorcycles in less than seven months, averaging nearly one new model every fifteen days as October 2024.
A Major Player in South America
With 22 years of operation in Venezuela, Empire Keeway is the largest motorcycle assembler in the country and the second-largest in South america, trailing only Honda in Brazil.The company views this as a significant achievement.
Plaza stated, ”We are the motorcycle that moves Venezuela,” underscoring the brand’s commitment to the country.
EK Day Showcases New V302C
The V302C, a new chopper-style motorcycle emphasizing driving experience and individuality, was launched at an “EK Day” event held at Pacman City Park in Plaza Venezuela. the event provided attendees with a unique experience.
The Empire Keeway Day featured both classic and new models, offering attendees the prospect to participate in what the company called the “largest test drive in Venezuela.” The free event included engines, music, food, and a sense of community.
“The EK Day is a day of connection,contact with the people and the passionate of the move in two wheels,” Plaza said.
Empire Keeway showcased its entire catalog at the event.
“It had not been seen that some motorcycle brand launched so many models to the market in less than a year; it is something unprecedented,” Plaza said, highlighting the 12 models launched prior to the V302C.
In total,the company offers 30 models,aiming to provide “a motorcycle for each person,for every taste and need,” according to Plaza.
recent models include the Founder (launched Oct. 30), RK 250 (Dec. 23), TX 250 GS (Feb. 6), Owen 200S (Feb. 20), and Outlook 300 XL (Feb. 13). The TX 200 (March 27) and Superlight are also part of the lineup. Empire Keeway also markets the Premium QJ Motor brand in Venezuela, which includes the SRK series 400 and the SRT series 550, x700, and 700x.
V302C: A Sensory Experience
According to Alirio plaza, the Empire Keeway V302C offers more than just transportation; it provides a sensory experience. The motorcycle was unveiled at the EK Day event.
“From the v-twin engine roar to the vibration when accelerating, it is summarized in freedom, passion and adventure,” Plaza said.
The V302C,priced at $6,199,is part of the superlight family,features a 300 cm³ engine,and incorporates modern design elements.