Royal African Society and APO Group Announce Strategic Partnership

The Royal African Society (RAS) of the United Kingdom, a leading organization promoting Africa’s global influence, and APO Group, the leading pan-African press release and communications consultancy, have announced a strategic partnership.

This collaboration will enhance RAS’s mission to celebrate African culture and achievements through prominent events, including its key annual events, the African Film Festival, and the Royal African Society Benefit Gala.

“This collaboration is a powerful opportunity to elevate Africa’s cultural and professional presence on a global scale. The creative industry is one of Africa’s most vibrant and fast-growing sectors, and by working in partnership with the Royal African Society, we can amplify the voices of talented African creatives who are shaping the future of the continent.” – Nicolas Pompigne-Mognard, Founder and Chairman of APO Group

“This partnership will help us expand our reach and continue to celebrate Africa’s rich culture on the world stage,” said Janet Rogan, CEO of the Royal African Society.

“With the support of APO Group, we look forward to engaging with a wider audience and showcasing Africa’s incredible talent, creativity, and opportunities.”

Celebrating African Creativity

The Royal African Society has long worked to promote understanding, appreciation, and dialogue about Africa’s role in global politics, society, and culture. The Association will expand its reach with this new partnership, ensuring that African stories and achievements receive wider international recognition and impact.

APO Group’s communications expertise will play a vital role in this, helping to boost the visibility and impact of RAS’s cultural and professional events, thereby strengthening the connection between Africa and global audiences, particularly in the UK.

Africa’s Creative Industry on the Rise

This partnership comes at a critical time, as Africa’s creative industry is expanding rapidly, with African art, music, fashion, and film gaining increasing international attention.

Events such as the Royal African Society’s Africa Film Festival, scheduled for 25 October – 03 November 2024, which showcases contemporary and classic African cinema in London, highlight the continent’s artistic talent.

2024 Royal African Society Benefit Gala

The 2024 Royal African Society Benefit Gala, scheduled for 22 November 2024 at the Royal Institute of British Architects (RIBA), will be a celebration of this creativity, paying tribute to prominent global artists, creatives, and cultural influencers.

The event will include a keynote address on the “Power of Narrative”, along with an exclusive Gala dinner, an auction run by Sotheby’s supported by Artsy, and lively cultural performances.

Prior to the dinner, a networking session will offer attendees the opportunity to connect with industry leaders, innovators, and professionals, creating new partnerships and professional growth.

The Gala will also include an awards ceremony, honoring outstanding achievements across categories, such as Business Excellence, Philanthropy, Activism, and Creative Innovation.