DB Insurance’s ‘Dreamer’ Program Concludes 7-Month Activities

DB Insurance announced on September 11 that the 13th group of college student supporters, ‘Dreamer’, concluded their 7-month activities with a disbandment ceremony on August 30th.

Dreamer is an initiative that began in 2018 to strengthen branding and reflect service and marketing ideas through communication with people in their 20s. The program aims to foster a deeper understanding of the insurance industry and provide a platform for young individuals to share their ideas and perspectives.

The 12 people selected for the 13th class carried out various activities, including insurance basic education, pet insurance online promotion viral marketing activities, consumer evaluation group announcement through PM·CM channel analysis, blog content creation, and pet-related industry market research. These activities enabled the participants to deliver innovative ideas to DB Insurance.

A DB Insurance official praised the 13th class for their dedication and hard work, stating, “We applaud the 13th class for doing their best while preparing for school and employment.” The official also emphasized that this activity will be an opportunity for both DB Insurance and supporters to grow and develop together.

By engaging with young individuals through the Dreamer program, DB Insurance aims to stay attuned to the needs and preferences of the younger generation, ultimately enhancing its services and marketing strategies.