Endeavour Group Marketing Cuts – Staff Reduction Announced
- * Katie Dally: Recently joined Plus Also Studios (an AI-powered agency launched by Howatsonco).
- * Industry Retrenchments (Layoffs): Katie Dally has spoken out about the increasing number of layoffs, notably affecting senior marketers, and the need to reduce the stigma associated with...
- * Retrenchments are business decisions, not personal failings.
Here’s a breakdown of the provided text, focusing on key facts:
Key People & companies:
* Katie Dally: Recently joined Plus Also Studios (an AI-powered agency launched by Howatsonco). She previously led the Better Briefs training programs and brand platforms for Dan Murphy’s (“Nobody Beats”) and BWS (“Here For It”).
* Chris Howatson & Hoang Nguyen: Pictured with Katie Dally presenting at Mumbrella360.
* Howatsonco: The parent company of Plus Also Studios.
* Dan Murphy’s & BWS: Retail clients for whom Dally developed successful brand platforms.
* Plus Also Studios: New AI-powered agency.
Main Topic:
* Industry Retrenchments (Layoffs): Katie Dally has spoken out about the increasing number of layoffs, notably affecting senior marketers, and the need to reduce the stigma associated with job loss. She calls them “quiet redundancies.”
Key Points from Dally’s Statement:
* Retrenchments are business decisions, not personal failings.
* There’s a growing trend of retrenchments in Australia (supported by ABS data).
* The rise of AI is accelerating the impact on jobs.
* The industry needs to support each other and change the narrative around retrenchment.
* She expresses gratitude to senior industry leaders for their support.
Image:
* The image shows Katie Dally, Chris howatson, and Hoang Nguyen presenting at Mumbrella360.