England Rugby extends Ten Toes Partnership

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Ten Toes Extends Partnership with England rugby: Amplifying Player Stories and connecting with a New Generation

London, [Current Date] – In a move that promises to deepen the connection between England Rugby and its passionate fanbase, England rugby has announced an extension of its prosperous partnership with digital agency Ten Toes. This renewed agreement builds upon a fruitful two-year collaboration that has already driven significant growth and engagement across England Rugby’s digital platforms.

Ten Toes will continue to spearhead channel and community management, offering strategic guidance for both the England Rugby men’s team and the Red Roses social media channels. This includes day-to-day management, content creation, tournament coverage, and data-driven strategic insights.The agency has been particularly active in supporting the Red Roses channels in the lead-up to the highly anticipated 2025 Women’s Rugby World Cup. Their work has included attending player shoots, supporting partner launches, and crafting compelling narratives to elevate the profile of the squad.

the heart of this partnership lies in telling the stories of the players themselves. By focusing on the human element, England Rugby and Ten Toes aim to forge a stronger bond between the athletes and a new generation of supporters.

Tom Biggs, Content Strategy Director at Ten Toes, expressed his enthusiasm for the continued collaboration: “We’re delighted to be extending our partnership with England Rugby. The past two years have been an incredible journey, and we’re proud of the results we’ve achieved together – from growing audiences to bringing supporters closer to the moments that matter.”

Biggs added, “We’re excited to continue working closely with the internal content team to keep pushing