Enjoy Protein & Vitamin Drinks
- Driven by health-conscious consumers, coffee shops are increasingly incorporating functional ingredients and healthier options into their menus.
- Expect to see more adaptogens, collagen, and antioxidants finding their way into coffee beverages.
- Lotte GRS, a major food service company, announced April 16, 2025, that its coffee franchise, Angelinus, is collaborating with Chong Geun Dang Health to launch a new menu...
Coffee Chains Embrace Health and Wellness trend in 2025
Table of Contents
- Coffee Chains Embrace Health and Wellness trend in 2025
- Coffee Chains and the Health & Wellness Trend: A 2025 Update
- Frequently Asked Questions
- 1. What is the “Healthy Flyer” trend, and why is it influencing coffee shops in 2025?
- 2. What specific ingredients are coffee shops using to capitalize on the health and wellness trend?
- 3. Can you provide examples of coffee chains actively embracing this trend?
- 4. What collaborations are we seeing within the industry?
- 5. What new menu items are emerging from these partnerships and initiatives?
- 6.What about zero-calorie options? What’s popular?
- 7. How is Cafe Spring adapting to the health and wellness trend?
- 8. Is decaf coffee gaining popularity?
- 9. Can you provide specific sales data?
- 10. What are the insights into consumer behavior regarding decaf consumption?
- 11. What is the broader industry impact of this trend?
- 12. What potential future developments within this trend are anticipated?
- Frequently Asked Questions
Driven by health-conscious consumers, coffee shops are increasingly incorporating functional ingredients and healthier options into their menus. This “Healthy Flyer” trend, as it’s known in some circles, reflects a growing demand for beverages that offer benefits beyond a caffeine boost.
Functional Coffee and superfood Infusions
Expect to see more adaptogens, collagen, and antioxidants finding their way into coffee beverages. These additions cater to consumers seeking functional beverages that align with their wellness goals.
Lotte GRS’s Angelinus Partners with Chong Geun Dang Health
Lotte GRS, a major food service company, announced April 16, 2025, that its coffee franchise, Angelinus, is collaborating with Chong Geun Dang Health to launch a new menu targeting the health and wellness market.
The partnership has yielded five new menu items featuring ingredients from Chong Geun Dang Health’s brands, including Iim Vita Multivitamin Energy Shot, Lactobacillus Drinking Lactobacillus, and Diet Coach.

The new Angelinus menu includes Zero Sugar Apple Camoilti and Zero Sugar Grapefruit Aid, both made with a vitamin ice base and Impita’s multivitamin energy shot. Lactopit drinks are also being introduced with apple bases. Additionally,the menu will feature protein shakes available hot or iced,utilizing Diet Coach ingredients. Rounding out the new offerings are mascarpone and Belgian chocolate cakes.
Dessert 39 Caters to Zero-Calorie Demand
Franchise café Dessert 39 has gained popularity, especially among younger consumers, by offering a wide array of zero-calorie drinks. The chain boasts over 50 different zero-calorie options.
A catechin drink launched in January contains 200 mg of catechin, an ingredient known for its anti-obesity, detoxification, and lipolysis properties. Dessert 39 also introduced Protein Strawberry Neonetti, a dessert containing 12g of protein.

Cafe Spring Adds Protein Boost
Cafe Spring revamped its menu last year to include protein additions to drinks like lattes, frappes, and smoothies, offering an extra 25g of protein per drink. This change appears to be a response to the growing number of young people consuming protein drinks post-workout.
Decaf’s Rising Popularity
The healthy trend extends to a preference for decaffeinated coffee. starbucks reported a 31% year-over-year increase in decaf sales in the first quarter of 2025. The company sold 32.7 million cups of decaf in 2024, a 55% increase from 2023.

Idiya Coffee also saw a 40% increase in decaf sales as of February. Sales were concentrated after 5 p.m., accounting for approximately 30% of total decaf sales, suggesting consumers are avoiding caffeine later in the day.
Industry Impact
According to an industry official, functional drinks and decaf are becoming essential menu items, driven by the popularity of the “Healthy Flyer” trend. The official also suggested potential future collaborations between the coffee and pharmaceutical industries.
Coffee Chains and the Health & Wellness Trend: A 2025 Update
In 2025, the coffee industry is undergoing a significant conversion, driven by health-conscious consumers. This article dives into the “Healthy flyer” trend, exploring how coffee chains are adapting their menus with functional ingredients, healthier options, and catering to changing consumer preferences. Let’s explore the details in a Q&A format!
Frequently Asked Questions
1. What is the “Healthy Flyer” trend, and why is it influencing coffee shops in 2025?
The “Healthy Flyer” trend is a significant shift where coffee shops are actively incorporating functional ingredients and healthier options into their menus. This is primarily driven by the increasing number of health-conscious consumers who are seeking beverages that offer benefits beyond a caffeine boost. The article highlights the rising demand for beverages aligning with wellness goals.
2. What specific ingredients are coffee shops using to capitalize on the health and wellness trend?
The article indicates that consumers can expect to see more adaptogens,collagen,and antioxidants finding their way into coffee beverages. These additions are explicitly designed to cater to consumers seeking functional beverages that support their wellness goals.
3. Can you provide examples of coffee chains actively embracing this trend?
Yes, several coffee chains are making notable changes.Let’s look into these chains:
- Angelinus (Lotte GRS): Is partnering with Chong Geun Dang Health to launch a new menu targeting the health and wellness market. They are releasing several new menu items featuring ingredients from Chong Geun Dang health brands.
- Dessert 39: Is catering to demand for zero-calorie options, especially among younger consumers, boasting over 50 different zero-calorie drink options.
- Cafe Spring: Revamped their menu to include protein additions to drinks like lattes, frappes, and smoothies.
4. What collaborations are we seeing within the industry?
A key example of collaboration is between Lotte GRS’s angelinus and Chong Geun Dang Health. This partnership has produced a new menu that emphasizes health and wellness with ingredients from Chong Geun Dang Health’s brands, such as Iim Vita Multivitamin Energy Shot, Lactobacillus Drinking Lactobacillus, and Diet Coach.
Here’s a table summarizing some of the new menu items:
| Coffee Chain | New Menu Item | Key Ingredients/Features |
|---|---|---|
| Angelinus | Zero Sugar Apple Camoilti and Zero Sugar Grapefruit Aid | Vitamin ice base, Impita’s multivitamin energy shot |
| Angelinus | Lactopit drinks | Apple base drinks |
| Angelinus | Protein Shakes (hot or iced) | Diet Coach ingredients |
| Dessert 39 | Catechin Drink | 200 mg catechin (for anti-obesity, detoxification, and lipolysis) |
| Dessert 39 | Protein Strawberry Neonetti | 12g protein |
| Cafe Spring | Protein Enhanced Drinks | 25g protein addition to lattes, frappes, and smoothies |
6.What about zero-calorie options? What’s popular?
Dessert 39 has made this a central part of their business. They offer over 50 different zero-calorie options. A catechin drink launched in January contains 200 mg of catechin, known for its anti-obesity, detoxification, and lipolysis properties. they have also introduced Protein Strawberry Neonetti (a dessert containing 12g of protein).
7. How is Cafe Spring adapting to the health and wellness trend?
Cafe Spring revamped its menu to include protein additions to drinks like lattes, frappes, and smoothies, offering an extra 25g of protein per drink. this shift appears to be in response to the growing number of young people consuming protein drinks post-workout, as indicated by the article.
8. Is decaf coffee gaining popularity?
Yes,the article points to an increase in consumer preference for decaffeinated coffee. Starbucks reported a 31% year-over-year increase in decaf sales in the first quarter of 2025.
9. Can you provide specific sales data?
Certainly! The data provided from the article is as follows:
- Starbucks sold 32.7 million cups of decaf in 2024, a 55% increase from 2023.
- Idiya Coffee saw a 40% increase in decaf sales as of February.
10. What are the insights into consumer behavior regarding decaf consumption?
The article notes that decaf sales at Idiya Coffee after 5 p.m. accounted for approximately 30% of total decaf sales, suggesting consumers are avoiding caffeine later in the day.
11. What is the broader industry impact of this trend?
According to an industry official (as highlighted in the article), functional drinks and decaf are becoming essential menu items, driven by the “Healthy Flyer” trend.
12. What potential future developments within this trend are anticipated?
The industry official also suggested potential future collaborations between the coffee and pharmaceutical industries, indicating that we might see even more innovative and health-focused products in the coming years.
Disclaimer: All the data and facts presented above are derived from the original source article.
