Eos Steamy Shower Billboards Self-Care Cities
- * Brand: Eos (body care brand) * Campaign: First digital out-of-home (OOH) campaign to promote its Cashmere body wash range.
Here are the relevant facts from the provided text:
* Brand: Eos (body care brand)
* Campaign: First digital out-of-home (OOH) campaign to promote its Cashmere body wash range.
* Concept: Billboards are made to look like showers, featuring a person “showering” inside. Steam is used to create a misty affect.
* Interaction: The “person” in the billboard interacts with passersby, breaking the fourth wall.
* Locations: New York, Atlanta, Houston, and Phoenix (250+ billboards).
* Target Audience: Gen Z
* Creative Partner: L&C
* Campaign Goal: to blur the line between “private indulgence and shared experience.”
* Eos’ Recent activity: Debuted its body wash category in February with sweet scents like shea butter and vanilla.
* Market Trend: The US Body Care Market is growing, fueled by gen Z’s influence and offline channel dominance.