Mid-Autumn Festival Mooncake Chaos: Eric Tsang Embroiled in Controversy

During the Mid-Autumn Festival, a “mooncake chaos” erupted after Eric Tsang, TVB General Manager, collaborated with internet celebrity “Crazy Young Brother” to promote Meicheng mooncakes on a live broadcast. The event featured Eric Tsang’s new baby, Wang Minyi, and emphasized that Meicheng mooncakes are a “Hong Kong high-end brand.” However, domestic media revealed that Meicheng mooncakes have no physical or online stores in Hong Kong and are not produced in Hong Kong.

The Origin of the Meicheng Mooncake Incident

Eric Tsang appeared on the live broadcast program of internet celebrity “Crazy Little Yang” with “New Baby” Wang Minyi. During the promotion, Eric Tsang tried and recommended Meicheng mooncakes on the spot. The live broadcast was held after the opening ceremony of the Hong Kong branch of Three Sheep Group. It is known that after Zeng Zhiwei’s live broadcast and blessing, Maxim’s mooncakes achieved sales of more than 50 million yuan, threatening to surpass the sales of the well-known local brand Maxim’s mooncakes.

Netizens Questioned the Removal of “Fake Hong Kong Brand” Mooncakes

A Chinese report stated that there are no physical or online sales points for “Mei Sing” mooncakes in Hong Kong, triggering questions about “fake Hong Kong brands.” As a result, “Mei Sing” mooncakes were taken off the shelves. Some netizens pointed out that Eric Tsang should be aware of this but still vigorously promoted “openly selling fake goods without consequences” in the live broadcast.

Eric Tsang’s Integrity Questioned

According to mainland laws and regulations, if internet celebrities or celebrities promote products during live broadcasts and profit from them, they play the role of spokespersons and must abide by the regulations of advertising laws. If there are quality problems with the products being promoted, the promoters must bear corresponding responsibilities. The law also clearly states that those involved in adulteration or substandard goods will face legal penalties, including fines or imprisonment.

Eric Tsang’s Response to the Controversy

Eric Tsang appeared at the Miss Hong Kong Finals and was interviewed after the game to share his opinions on the show. However, when the reporter mentioned the word “mooncake,” he handed the microphone back to the reporter and turned around and left.

Netizens React to the Incident

Netizens were not entirely convinced by Zeng Zhiwei’s explanation that “you must try out the products during live streaming.” After the “Meicheng Mooncake” incident was exposed, netizens flocked to leave comments under this Douyin video. Some netizens questioned the credibility of the production date marked on the packaging, while others joked about the incident.

As the general manager of TVB, Eric Tsang holds a high position of authority, and his influence is unmatched by ordinary people. This live broadcast of “Meicheng Mooncakes” was questioned, which can be regarded as a huge public relations crisis. How will he dismantle it? Will time cool down the incident quickly and subside naturally without detonating bombs?