Ernestt Guevara: From Celaya to International Fashion and Celebrity Styling
- Fashion and image designer Ernestt Guevara has built a career spanning nearly eight years, expanding his work from Celaya, Mexico, to international stages across the United States, Guatemala,...
- Guevara approaches each styling project by analyzing the subject long before any wardrobe fitting takes place.
- Establishing a footprint in the entertainment industry from the Bajío region required persistent outreach, travel, and personal sacrifice.
Fashion and image designer Ernestt Guevara has built a career spanning nearly eight years, expanding his work from Celaya, Mexico, to international stages across the United States, Guatemala, Panama, and the Dominican Republic, according to a profile published by Periódico AM. Working closely with prominent actresses, singers, and influencers, Guevara focuses on balancing a celebrity’s personal brand with his own creative direction.
The Creative Process Behind Celebrity Styling
Guevara approaches each styling project by analyzing the subject long before any wardrobe fitting takes place. Periódico AM reports that the designer studies the personality, career trajectory, body type, and specific requirements of the event or presentation.
For me, it is always a great challenge each project or concept. Great part of the work begins from much before knowing the personality to which I am going to assist,
Guevara explained to Periódico AM.
He develops multiple concepts to ensure harmony between the client’s public image and his artistic vision. His roster of high-profile clients includes established figures such as Laura León, Lis Vega, Paty Navidad, Raquel Bigorra, and Vielka Valenzuela.
Building an International Path from Celaya
Establishing a footprint in the entertainment industry from the Bajío region required persistent outreach, travel, and personal sacrifice. Guevara notes that competing in the market involved countless closed doors that ultimately shaped his professional growth.
Definitively it has been a path that has required a lot of time, effort and all kinds of resources,
Guevara told Periódico AM.
His reach recently extended to Argentina, where a photographic exhibition featured his styling work focused on tourism and landmarks native to his hometown.
Supporting Local Talent and Future Goals
Beyond his individual styling projects, Guevara founded Elite Fashion Models and a regional showroom designed to connect photographers, makeup artists, models, and fellow designers. He created these platforms to increase visibility for regional creatives working in a demanding industry. Looking ahead, the designer aims to bring his concepts to international Fashion Week runways and ultimately style a celebrity for the Met Gala. While acknowledging these milestones remain distant, Guevara continues to expand his creative footprint across borders.