ESPN Nets US Viewership Record for Final F1 Season Coverage
- Hear's a breakdown of teh key information from the provided text, focusing on F1 viewership and broadcasting rights:
- * 2018: 554,000 average viewers per race * 2019: 672,000 average viewers per race * 2020: 608,000 average viewers per race (dip due to COVID-19) *...
- * ESPN (2018-2025): Paid $90 million annually for rights (2023-2025 contract).
Hear’s a breakdown of teh key information from the provided text, focusing on F1 viewership and broadcasting rights:
Key Viewership Numbers (ESPN – US Coverage 2018-2025):
* 2018: 554,000 average viewers per race
* 2019: 672,000 average viewers per race
* 2020: 608,000 average viewers per race (dip due to COVID-19)
* 2021: 948,000 average viewers per race
* 2022: 1.21 million average viewers per race
* 2023: 1.1 million average viewers per race
* 2024: 1.1 million average viewers per race
* 2025: 1.3 million average viewers per race (record)
* Abu Dhabi Grand Prix 2025: Averaged 1.5 million viewers, peaked at 1.8 million.
* Record-Breaking Races: 16 of 24 races in 2025 set viewership records for ESPN.
Broadcasting rights:
* ESPN (2018-2025): Paid $90 million annually for rights (2023-2025 contract).
* Apple (2026-2030): Will exclusively cover F1 in the US,paying roughly $140 million annually. the total deal is reportedly worth $700 million.
* Kayo Sports (Australia): Also announced record viewership for the 2025 season, indicating global growth in popularity.
Other Notable points:
* F1: Drive to Survive (Netflix) is credited with significantly contributing to the growth of F1’s popularity in the US.
* Miami, Singapore, and Brazil were the only GPs that didn’t show year-over-year viewership growth during the ESPN coverage period.
* The shift to Apple as the exclusive broadcaster raises questions about whether viewership numbers will be maintained.
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